About this module
At Level 2 you led an event. At Level 3 you lead the people who lead events, you prove on paper that every guest is safe, and you build a business that pays you, your crew and the bank.
Who it is for. People who have finished Event Planning, Decoration and MC Level 2, or who can show the same skills. Ghana's TVET framework describes National Proficiency II as work that is mostly routine, under limited supervision; National Certificate I as "complex and varied activities under minimum supervision"; and National Certificate II as complex, non-routine work with considerable responsibility and the ability to guide others. This module is written at an advanced level, comparable to National Certificate I, reaching toward National Certificate II where you supervise staff. That is the author's matching, not an official ruling.
CTVET status. No events, decoration or MC programme was found on CTVET's list of approved competency-based programmes. This module is not a CTVET curriculum and is not accredited.
Rules and fees change. Every fee, permit and tax rule here was checked in October 2026 on public pages, and several are marked "not verified". The Assembly fees are from the Sekondi-Takoradi 2025 list. Confirm with the Assembly, the police, the Ghana Revenue Authority (GRA), the Ghana Tourism Authority (GTA), the Ghana National Fire Service (GNFS) and the other bodies before you pay or sign. Example numbers are labelled "example". This manual is not legal, tax or financial advice.
Bridge from Level 2: what you already know
- Run a planning meeting, write a priced quote with inclusions and exclusions, and an agreement with deposit, cancellation, damage and weather terms
- Assess venues; work out capacity; draw scaled site plans with exits, kitchen, generator and accessible seating
- Drape halls, build backdrops, stages and balloon arches, make large flower pieces and light a room safely
- Write MC scripts, host in English and checked Fante, run a mixer and keep sound within limits
- Write a run sheet, brief a team, sign off suppliers, solve problems and close an event
- Write a safety plan with a risk table, storm and lightning plan, and the Assembly and police permissions
- Design packages, work out payback on stock, and market yourself
Level 2 did not cover: events of many hundreds or thousands of guests and multi-day programmes; corporate and conference events and tenders; a full event management plan with insurance and data protection; supervising crews under the Labour Act; hire-stock control; business registration, tax, payroll, full accounts and a cash forecast. This manual does. For general bookkeeping and venture basics see the hub's Money Skills Level 2 and Entrepreneurial Thinking Level 2; this manual goes deeper for an events and rentals business only. Event food stays in the hub's Catering, Pastry and Street Food manuals.
How the module works
Each unit has learning outcomes, performance criteria, the range and the evidence your assessor needs. You are judged Competent or Not Yet Competent. Units 1 to 4 are technical and supervisory. Units 5 to 7 are about your own business. The running example is Ekow's Events and Rentals, an invented small business in Sekondi-Takoradi that plans and decorates events, hires out canopies, chairs and tables, and provides an MC. All of Ekow's figures are examples, except where a source is named.
Unit 1 · Large and complex events
Big events fail in the joints: between suppliers, between days, between the plan and the gate. Your job is to hold the joints.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 1.1 Plan multi-day and large events | breaks a large or multi-day event into zones, days and work packages with owners |
| 1.2 Resource the event | calculates canopies, chairs, stewards, water points, waste and power for the guest numbers |
| 1.3 Plan corporate and conference events | plans registration, stage, audio-visual, timekeeping and brand rules |
| 1.4 Manage vendors | selects, contracts and coordinates several vendors with one control plan |
| 1.5 Bid for contracts | prepares a capability statement and a priced proposal for a corporate or public client |
Range. One 800-guest funeral over three days, and one 200-delegate conference (practice clients); one real large event observed or supervised. Evidence. Event management plan (sections 1–4); resource sums; vendor schedule; proposal.
Why big events are different
- Numbers: funerals in Ghana can bring hundreds of guests, and the industry is described as one of the largest locally driven economies, involving canopy and chair renters, caterers, drink and ice suppliers, printers, music groups, dancers and spinners.
- Several days: preparation on Wednesday and burial on Thursday, Friday or Saturday, often followed by a thanksgiving service on Sunday (common practice; ask the family).
- Crowds: crush risk begins above about five people per square metre, and nearly all crowd disasters are caused by poor organisation.
- Roads: a procession on a public road is a "special event" needing written police notice at least five days before, and road blocks need the Assembly's permit.
Steps: break the event into zones and work packages
- Zones: draw the site plan and split it into zones: gate and parking, seating, family and VIP area, lying-in-state or stage, donations table, kitchen, toilets, generator and power, store.
- Days: list each day's activities (set-up, wake-keeping, burial, funeral rites, thanksgiving, take-down).
- Work packages: for each zone and day, list the tasks: for example "Zone 2, Friday: 12 canopies up and anchored by 9 am".
- Owners: give each work package one named owner (a supervisor), with a phone number.
- Control plan: one page with zones, days, owners, start and finish times and radio or WhatsApp group names.
- Check: every zone has an owner on every day; nothing has two owners.
Resource sums
Use your own measured figures where you have them; until then use clearly labelled examples.
Resource an 800-guest funeral (all figures are examples)
Seating in theatre rows at 0.8 m² a guest. Each large canopy covers 60 m². One usher for every 50 guests plus one at each exit. Exits: at least two per canopy block of up to 200 guests. Water: 0.5 litres of drinking water per guest per day for 2 days. (1) What seating area is needed, and how many canopies? (2) How many ushers if there are 8 exits? (3) How many canopy blocks of up to 200 guests, and how many exits at least? (4) How many litres of water, and how many 500 ml sachets?
Corporate and conference events
- Registration: a desk with a guest list, name tags, a fast lane for VIPs, and a plan for walk-ins
- Stage and audio-visual: lectern, projector or LED screen, laptop with the presentations tested, clicker, microphones for speaker and audience questions
- Brand rules: the client's logo, colours and fonts used exactly; approval of backdrops and banners in writing
- Timekeeping: a stage manager with a timing card for speakers; the MC keeps the programme to the minute
- Protocol: seating plan for officials and chiefs, approved by the client's protocol officer
- Paperwork: purchase order, invoice, receipts, and withholding tax certificates where the client deducts tax; the GRA lists 7.5% on services above GH¢2,000 a year
- Data: guest lists contain personal data; the Data Protection Commission says entities processing personal data must register. Keep lists safe and delete them when the job ends
Managing many vendors
Steps
- List every vendor: rentals, décor, caterer, sound and spinner, MC, photographer, security, electrician, toilets, transport, printers.
- Get written quotes and check each vendor's references and, where relevant, licences (for example, the electrician's certificate, the caterer's FDA hygiene permit; see the catering manuals).
- Sign agreements with scope, times, payment, cancellation and safety duties.
- Build one vendor schedule: arrival, set-up area, set-up finish, service times, take-down, contact person.
- Hold one vendor briefing (in person or by call) two days before.
- On the day, sign each vendor in and out.
- After the event, rate each vendor (quality, time, safety, attitude) for next time.
Bidding for contracts
Companies, churches, schools and public bodies may ask for a proposal or a tender.
- Capability statement: who you are, registration details, years of work, team, stock you own, photos of past events, references
- Understanding of the brief: in your own words
- Method: how you will deliver, with a timeline and a safety summary
- Price: clear lines, inclusions, exclusions, VAT shown if you are registered (Unit 5)
- Terms: payment schedule, cancellation, insurance held
- Compliance documents: business registration, tax identity, Assembly permit
Public-sector tender rules for events were not verified for this book: ask the procuring body for its tender documents and follow them exactly.
The big one
- Write sections 1 to 4 of an event management plan (overview, zones and days, work packages and owners, vendor schedule) for the 800-guest, three-day funeral.
- Do the resource sums for your plan.
- Plan a 200-delegate conference: registration, stage and audio-visual, brand rules, timing.
- Write a two-page proposal for the conference.
- Observe or supervise part of a real large event; write what went well and what failed at the "joints".
Vendor scorecard
Design a vendor scorecard (quality, time, safety, attitude, value, each 1 to 5) and score three vendors you have worked with or observed.
Check yourself
- Why does every work package need exactly one owner?
- What withholding tax rate does the GRA list for services, and what must you collect from the client?
- Name four parts of a proposal for a corporate client.
Unit 2 · Event risk management, permits and insurance
A safety plan in your head protects nobody. Write it, share it, test it, and keep the evidence.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 2.1 Write an event management plan | completes a plan with risk assessment, crowd, fire, power, weather, medical and communication sections |
| 2.2 Track permits | keeps a permit tracker with body, requirement, date applied, fee and status |
| 2.3 Arrange insurance | identifies the risks to insure and gets quotes only from licensed insurers |
| 2.4 Prepare for incidents | sets up command, communication, evacuation and incident reporting |
| 2.5 Review | runs a debrief and updates procedures |
Range. The 800-guest funeral and the 200-delegate conference. Evidence. Complete event management plan; permit tracker; insurance quote list; drill record; debrief notes.
The event management plan (EMP)
| Section | Contents |
|---|---|
| 1 Overview | Client, event, dates, venue, guest numbers, key contacts |
| 2 Site and zones | Scaled plan; zones; capacity sums |
| 3 Programme and run sheets | Each day |
| 4 Vendors | Schedule and contacts |
| 5 Risk assessment | Hazards, scores, controls, owners |
| 6 Crowd management | Stewards, entry, flow, exits, density limits |
| 7 Fire | Extinguishers, cooking, fuel, fabric, evacuation |
| 8 Power and generators | Electrician, load, generator position, cables |
| 9 Weather | Wind, rain, lightning, heat |
| 10 Medical | First aiders, ambulance access, nearest hospital |
| 11 Communication | Phones, WhatsApp groups, radio, code words, who calls 112 |
| 12 Permits and insurance | Tracker; policy numbers |
| 13 Incident reporting | Log, who is told, follow-up |
Key controls (from Levels 1 and 2, now written into the plan)
- Crowd: keep density well below about five people per square metre; stewards at each exit and section
- Exits: at least two real alternatives for each structure holding 50 or more; each at least 1.05 m clear; evacuation in 2 minutes or less; travel to a final exit not more than 18 m
- Fire: right extinguishers in the right places; cooking at least 6 m from the main canopy; gas cylinders secured outside
- Generators: outdoors, at least 20 feet (about 6 m) from buildings and canopies, exhaust away; know the CO symptoms
- Electricity: all mains and generator connections by a certified electrician; cables protected and equipment covered from rain
- Canopies: never near power lines; weights or pegs on every leg
- Lightning: no safe place outside; "When thunder roars, go indoors"
- Noise and hearing: within the GS 1222:2018 limits; average no more than 100 dB over 15 minutes for guests
- Children: burst balloons collected at once
The permit tracker
| Permit or notice | Body | Requirement | Fee (where found) | Applied | Status |
|---|---|---|---|---|---|
| Road block | STMA (and police traffic unit) | Permit before the day | GH¢50 a day; GH¢300 penalty without | ||
| Procession or street celebration | Police | Written notice at least 5 days before to a senior officer at the nearest station | None stated | ||
| Venue booking | Owner | Written booking and rules | Varies | ||
| Noise | Assembly and EPA | Keep to limits and times | Fines up to GH¢1,000 a case in STMA | ||
| Event centre licence | GTA | Event centres are reported to need GTA registration and licensing under the Tourism Act 2011; new event-space standards are being drafted | Not verified | ||
| Fire certificate (premises) | GNFS | Online through AFCAS; non-residential certificate GH¢500 plus processing fees on the published page |
Under Act 491 the police may ask organisers to postpone or move a special event if they believe it may lead to violence or endanger public safety, and organisers must reply in writing within 48 hours; failing to notify is an offence.
Insurance
- Ghana law is reported to require commercial buildings to be insured against fire and other risks, but the section numbers were not verified.
- Use only insurers licensed by the National Insurance Commission; check at nic.gov.gh.
- Ask for written quotes for: your stock (canopies, chairs, sound, décor) against fire, theft and damage, including in transit; public liability (if a guest is hurt by your canopy or equipment); employees' injury cover. Whether public liability cover for events is commonly sold in Ghana, and its price, were not verified.
- The GTA's draft standards for event centres include insurance among their priorities.
Incident command and communication
- One event controller (you or a named deputy) makes final safety decisions.
- Zone supervisors report to the controller.
- Code words for emergencies so guests are not alarmed (for example "Mr Blue to Zone 3" for a medical case; example).
- Evacuation trigger: who can stop the programme and how the MC announces it calmly.
- Emergency number 112 reaches police, fire and ambulance.
- Incident log for every incident; serious incidents reported to the client the same day.
Debrief and review
Within a week, hold a debrief with supervisors and key vendors: what went well, what went wrong, near misses, complaints, costs. Update your checklists and risk table.
Complete the EMP and test it
- Complete all 13 sections of the event management plan for the 800-guest funeral.
- Fill the permit tracker; draft the police notice for the procession and the Assembly road-block request.
- Get two written insurance quotes (or call two licensed insurers and record what they say).
- Run a tabletop drill: your trainer announces a storm with lightning, a lost child and a generator fault; the team responds using the plan.
- Hold a debrief and update the plan.
Insurer questions
Call or visit one NIC-licensed insurer in Takoradi. Ask whether they insure event stock in transit and public liability for events, the excess, and an example premium. Record the date and name.
Check yourself
- Name eight sections of an event management plan.
- What two things must the police notice under Act 491 include besides place and time?
- Where do you check that an insurer is licensed?
Unit 3 · Lead and supervise crews and apprentices
Your crew is your reputation on the ground. Hire well, train well, pay on time, and lead from the front.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 3.1 Organise the crew | sets roles, a rota and a chain of command for each event |
| 3.2 Train and coach | runs toolbox talks and coaches new crew with tell, show, try, check |
| 3.3 Apply labour basics | applies written terms, minimum wage and leave rules, and pays casual workers correctly |
| 3.4 Check quality | uses checklists to inspect set-up, décor and take-down |
| 3.5 Handle people issues | handles lateness, conflict, misconduct and complaints fairly and on record |
Range. A crew of at least six for one event; one apprentice or junior. Evidence. Rota; training matrix; toolbox talk records; quality checklists; one coaching record.
Organise the crew
| Role | Reports to | Main duties |
|---|---|---|
| Event controller | Owner | Final decisions; safety; client contact |
| Crew leader (rentals) | Controller | Canopies, chairs, tables; counts; anchoring |
| Lead decorator | Controller | Décor team; quality; take-down of décor |
| Sound and MC lead | Controller | Sound system, programme, MC |
| Stewards lead | Controller | Ushers, exits, crowd |
| Store keeper | Owner | Stock out and in; damage reports |
Rota: for each event, list names, roles, call time, finish time, pay rate and transport.
Toolbox talks and coaching
A toolbox talk is a short talk on one safety topic before work starts. Topics: power lines, canopy anchoring, ladders, lifting, generators and CO, lightning, cables, balloons and children, respectful behaviour at funerals.
Coaching a new crew member: tell, show, try, check
- Tell: explain the task and why it matters.
- Show: do it slowly while they watch.
- Try: they do it while you watch and help.
- Check: they do it alone; you check against the checklist; sign the training matrix.
| Name | Canopy up/down | Anchoring | Ladder | Draping | Arch | Sound set-up | Counting | First aid |
|---|---|---|---|---|---|---|---|---|
| Kojo | ✓ 3 Mar | ✓ 3 Mar | ✓ 10 Mar | ✓ | ||||
| Esi | ✓ | ✓ | ✓ | ✓ |
(Example training matrix.)
Labour basics for a supervisor
Points read from the Labour Act, 2003 (Act 651):
- A worker employed for six months or more needs a written contract (s.12), and terms in writing within two months (s.13)
- 15 working days of paid annual leave (s.20)
- 12 weeks of maternity leave (s.57)
- Casual workers must be paid the full minimum for each day worked (s.74)
- Notice rules apply when ending employment (s.17)
- The 2026 national daily minimum wage is GH¢21.77.
- Casual workers' pay is subject to PAYE at 5%.
- Permanent staff: register with SSNIT and deduct PAYE (Unit 5).
- Apprentices: a written agreement with hours, stipend, what they will learn, and who supervises (the author's advice).
Pay the crew (all figures are examples)
For a two-day funeral, Ekow hires 8 casual crew at GH¢120 a day each. (1) Total gross pay? (2) PAYE withheld at 5%? (3) Net pay to each person for the two days? (4) Is GH¢120 a day above the 2026 minimum? By how much?
Quality checklists
Set-up check (each canopy block): legs straight and anchored; ropes tight and marked; no power lines nearby; aisles straight; exits clear; chairs clean; cloths ironed; décor secure; extinguisher in place.
Take-down check: all items counted against the delivery count; damage recorded with photos; venue clean; client contact signed.
People issues
| Issue | Fair response |
|---|---|
| Lateness | Talk privately; record it; agree the rule; repeat lateness affects future rota |
| Unsafe work | Stop the work at once; retrain; serious or repeated breaches mean removal from the crew |
| Drinking on duty | Remove from work that day; record; follow your written rules |
| Conflict between crew | Separate them; listen to both; decide by the facts; record |
| Client complaint about a crew member | Apologise to the client; investigate; act; tell the client what you did |
Keep written house rules that every crew member signs: safety, behaviour, phones, alcohol, respect for families, photos and pay dates.
Lead a crew
- Write the crew structure and rota for the 800-guest funeral.
- Run two toolbox talks (power lines; generators and CO) and record attendance.
- Coach a new crew member on canopy anchoring with tell, show, try, check; sign the training matrix.
- Supervise a set-up and inspect it with the checklist.
- Role-play two people issues with your trainer.
House rules
Write one page of house rules for your crew, in plain words, with a space for signatures.
Check yourself
- What are the four steps of coaching?
- How much paid annual leave does the Labour Act give, and when is a written contract needed?
- At what rate is PAYE withheld from casual workers?
Unit 4 · Hire stock, equipment and logistics
In a rental business, the stock is the business. Know where every chair is, keep it clean and whole, and make it work every weekend.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 4.1 Keep a stock register | records every item with number, cost, date bought, condition and location |
| 4.2 Control stock out and in | uses delivery and return notes and counts with the client |
| 4.3 Maintain equipment | cleans, repairs and inspects stock on a schedule |
| 4.4 Charge for damage and loss | applies agreed charges fairly with evidence |
| 4.5 Plan logistics | plans loading, transport and timing for several events on one weekend |
| 4.6 Measure utilisation | works out how often stock earns and decides what to buy or sell |
Range. The training store or a real renter's store; one busy weekend plan. Evidence. Stock register; delivery and return notes; maintenance log; damage report; logistics plan; utilisation sums.
The stock register
| Item code | Item | Qty | Cost each (GH¢) | Bought | Condition | Location |
|---|---|---|---|---|---|---|
| CAN-01 to CAN-10 | Folding canopy 6 m × 3 m | 10 | 3,050 | Jan 2026 | Good | Store bay A |
| CHR-001 to CHR-250 | Plastic chair | 250 | 166 | Jan 2026 | 6 cracked | Store bay B |
| TBL-01 to TBL-20 | Folding table | 20 | 400 (example) | Jan 2026 | Good | Bay C |
The canopy and chair costs use prices seen on Jiji in October 2026; the table price is an example. Mark each item with its code (paint pen, sticker or engraving).
Stock out and in
Steps
- Write a delivery note: client, event, date, items and quantities, condition.
- Count and sign at loading, at delivery (with the client contact) and at collection.
- On return, inspect each item; separate damaged items; photograph damage.
- Write a return note with missing and damaged items.
- Update the stock register the same day.
- Send a damage report with photos and the agreed charges to the client within 2 days.
Maintenance schedule
| Item | After every event | Monthly | Every 6 months |
|---|---|---|---|
| Canopies | Dry the roof; check poles and pins | Tighten bolts; oil hinges; check ropes | Replace worn ropes; repaint rust |
| Chairs | Wash; remove cracked chairs | Count all | Replace damaged |
| Fabric | Wash or dry-clean; iron; bag | Check stains and tears | Replace faded pieces |
| Sound | Wipe; coil cables; charge batteries | Test every cable and mic | Service by a technician |
| Safety kit | Check extinguishers are in place | Check first-aid box | Extinguisher service as the supplier advises |
A UK event fire guide asks for extinguishers to be inspected and serviced every year. In Ghana, the GNFS now tags fire equipment through its AFCAS system.
Damage and loss charges
- Agree charges in the agreement before the event (Level 2): for example, replacement cost for a lost chair, repair cost for a torn cloth (example policy).
- Some renters take a refundable security deposit for rentals-only clients (the author's suggestion).
- Charge only what you can show: count records, photos, signatures.
- Be fair: normal wear is your cost, not the client's.
Logistics for a busy weekend
Saturday plan (all figures are examples)
Ekow has three events on Saturday: A needs 6 canopies and 200 chairs; B needs 3 canopies and 120 chairs; C needs 2 canopies and 80 chairs. He owns 10 canopies and 250 chairs. (1) How many canopies and chairs must he hire in from another renter? (2) His truck carries 4 canopies or 150 chairs per trip (not both). What is the smallest number of trips for his own stock (10 canopies and 250 chairs)? (3) Hiring in costs GH¢300 a canopy and GH¢3 a chair. What is the hire-in cost?
Utilisation
Utilisation = days an item is out on hire ÷ days it could have been out. Low utilisation means money is sitting in the store.
Are the chairs working? (all figures are examples)
In a 30-day month, Ekow's 250 chairs were out for a total of 2,750 chair-days. (1) What is the utilisation? (2) Each chair-day earns GH¢3 (example). What did chairs earn? (3) If he sells 50 chairs that are hardly used, how does utilisation change if the 200 remaining chairs are out for the same 2,750 chair-days?
Run the store
- Set up a stock register for the training store; code every item.
- Do a full delivery and return with notes and signatures; record one damaged item with photos.
- Write a maintenance schedule and do the after-event tasks.
- Plan a three-event Saturday: stock, hire-in, trips, crews and times.
- Work out utilisation for three item types and recommend what to buy or sell.
Visit a renter
Visit a canopy and chair renter. Ask how they record stock, how they handle damage, and their busiest months. Write the answers.
Check yourself
- Why count and sign at loading, delivery and collection?
- What is utilisation?
- Who pays for normal wear and tear?
Unit 5 · Establish your own events business
You can plan, decorate, host and lead. Now make a business that is legal, funded, staffed and easy to find.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 5.1 Choose a legal form | compares sole proprietor, partnership, company and cooperative and picks one |
| 5.2 Register step by step | lists every body, document and fee for a Takoradi events and rentals business, with the tax route |
| 5.3 Plan premises and start-up | chooses a store and base and prices the start-up budget |
| 5.4 Fund and plan | compares funding, reads a loan offer and writes a one-page plan |
| 5.5 Staff, protect and market | hires under the Labour Act, works out payroll, plans insurance, accessibility and marketing |
Range. The trainee's own planned events business in Sekondi-Takoradi. Evidence. Registration checklist; start-up budget; funding plan; payroll sum; one-page plan; pitch.
Choose the legal form
| Form | Law and ORC cost | Think about |
|---|---|---|
| Sole proprietor (business name) | GH¢130; renewal GH¢70 a year; the owner is personally liable | Simplest; you and the business are one in law |
| Partnership | GH¢270; renewal GH¢100 a year; 2 to 20 partners; Form B; agreement stamped by the Lands Commission (Valuation Division); Act 152 | Good for a decorator and an MC working together; write who puts in what and how to leave |
| Company limited by shares | GH¢585 plus a 1% capital duty on stated capital as the page states it (check the rate); at least two directors and a secretary; a consent letter from an ICAG chartered accountant; beneficial-owner details | Limited liability; yearly return GH¢175; first return 18 months after incorporation |
| Company limited by guarantee | GH¢490; for NGOs, churches and social enterprises; no profit to members | Not for a profit-sharing business |
| Cooperative | Not registered at the ORC; gets an organisational TIN from the GRA. The Department of Co-operatives route was not verified | Several renters sharing stock and a truck |
Late yearly company returns cost GH¢1,000 (one to four years late) or GH¢2,000 (five or more). Many event businesses start as a sole proprietor and become a company when they bid for big corporate contracts or take a partner with money (the author's advice).
Tax route: why VAT matters for events
- VAT from 1 January 2026: 15% + NHIL 2.5% + GETFund 2.5% = 20% in effect; NHIL and GETFund can now be claimed as input tax.
- Registration for goods is required at GH¢750,000 of taxable supplies a year. For taxable services there is no turnover threshold: a person making taxable supplies of services registers within 30 days of starting.
- Event planning, decoration, MC work and the hire of canopies and chairs are services. Unless the GRA tells you a service of yours is exempt, plan to register for VAT from the start (the author's reading of the rule; confirm in writing with the GRA Takoradi office).
- A VAT-registered business cannot use the Modified Taxation Scheme. The MTS is for residents with business income only who are not VAT-registered: up to GH¢20,000 turnover pays fixed instalments; GH¢20,001 to 750,000 pays 3% of turnover.
- VAT returns and payment are due by the last working day of the following month; e-VAT invoices are verified by QR code.
- Companies pay 25% corporate income tax; provisional tax is quarterly and the annual return is due within four months after the year end.
Check before you choose. The no-threshold rule for services comes from a January 2026 EY guide to the VAT Act, 2025 (Act 1151). This manual could not confirm how the GRA applies it to small event decorators, MCs and canopy renters. Ask the GRA in writing before you register or quote VAT. Unit 6's worked month shows a VAT-registered business so you learn the records either way.
Register step by step
| Step | Body | What and cost |
|---|---|---|
| 1 | ORC | Name search and registration (above) |
| 2 | GRA | Your Ghana Card PIN is your individual TIN since 1 April 2021; a company gets a TIN after ORC registration |
| 3 | GRA | VAT registration (see above) |
| 4 | STMA | Business operating permit through the STMA portal at tcc.stma.gov.gh. 2025 yearly fees: individual event decorator GH¢150; bridal and event decorator GH¢500; ceremonial hiring of canopies, chairs and tables GH¢300; canopies, chairs, tables, cutlery, glasses, plates and trays GH¢1,000; multi-services hiring GH¢3,500; small spinner GH¢110; registration GH¢100 where the fee is up to GH¢500 (GH¢250 for fees of 501 to 1,500); due by 31 March |
| 5 | GTA | If you run an event centre, it is reported to need GTA registration and licensing; ask the GTA whether an events planner or renter without a venue needs a licence (not verified) |
| 6 | GNFS | Fire certificate for your store or event centre, applied for online through AFCAS; non-residential GH¢500 plus processing fees on the published page |
| 7 | SSNIT and GRA | Register as an employer when you hire (below) |
| 8 | Data Protection Commission | Check whether you must register because you keep client and guest lists |
Premises and location
- Store: dry, secure, with truck access, shelving for fabric, bays for chairs and canopies, a small office corner. Get a written lease of at least a year (the author's advice) and check zoning with the Assembly before you pay rent.
- Base for clients: near churches, funeral grounds, halls and event centres; a clear sign and a Google Maps pin.
Start-up budget (Ekow's Events and Rentals, all example figures unless a source is named)
| Item | GH¢ |
|---|---|
| 10 folding canopies 6 m × 3 m at GH¢3,050 (price seen on Jiji) | 30,500 |
| 250 plastic chairs at GH¢166 (price seen on Jiji) | 41,500 |
| 20 folding tables (example) | 8,000 |
| Décor stock: fabric, stands, arch frames, vases, LED lights (example) | 9,000 |
| PA: pair of 15-inch active speakers GH¢7,500 and a wireless mic set GH¢1,200 (prices seen on Jiji) | 8,700 |
| Safety kit: extinguishers, first aid, weights, ropes (example) | 1,800 |
| Registration, permits, VAT set-up and insurance first payment (example) | 3,000 |
| Working cash | 12,000 |
| Total | 114,500 |
Ekow funds it with GH¢70,000 savings, GH¢14,500 from his susu group and a GH¢30,000 microfinance loan (example).
Read the loan offer (all figures are examples)
The lender offers GH¢30,000 at a flat 2% a month for 24 months. (1) Monthly interest? (2) Monthly principal? (3) Monthly repayment? (4) Total repaid? (5) What share of the start-up is Ekow's own money (savings and susu)?
Funding options
- Savings and susu groups; the government is working to link savings groups to banks.
- Loans only from licensed lenders, with the annual rate in writing. The Bank of Ghana's policy rate was 14.00% and inflation 5.2% when its site was checked in October 2026.
- Ghana Enterprises Agency: SME GO, Business-in-a-Box, SME High Growth and Kaizen programmes, and Business Advisory Centres in Takoradi, Shama, Effia-Kwesimintsim, Mpohor and Ahanta West.
- 2026 Budget: GH¢401 million for a Women's Development Bank, GH¢170 million for a National Apprenticeship Programme, GH¢160 million for Adwumawura and GH¢110 million for the 24-Hour Economy programme. Ask how an events business applies.
- Assemblies' disability fund: 5% from 2026, aimed at skills training, assistive devices and start-up capital.
- Customer deposits fund that client's event, not your equipment.
Staff, SSNIT and PAYE
SSNIT. The worker pays 5.5% and the employer 13% of basic salary, 18.5% in all. The employer pays within 14 days after month end; 13.5% goes to SSNIT (Tier 1), which passes 2.5% to the health insurance authority, and 5% to a private Tier 2 trustee. Late payment costs 3% a month. Register workers when you hire them.
PAYE (monthly bands from 1 September 2026): first GH¢588 at 0%; next 80 at 5%; next 100 at 10%; next 2,900 at 17.5%; next 16,000 at 25%; next 30,332 at 30%; above 50,000 at 35%. Deduct the worker's SSNIT first. Pay by the 15th of the next month; casual workers pay 5%.
| Monthly pay | Worker's SSNIT 5.5% | Taxable pay | PAYE | Worker takes home | Employer's SSNIT 13% | Cost to employer |
|---|---|---|---|---|---|---|
| GH¢2,000 (crew leader) | 110.00 | 1,890.00 | 210.35 | 1,679.65 | 260.00 | 2,260.00 |
| GH¢1,200 (assistant decorator) | 66.00 | 1,134.00 | 78.05 | 1,055.95 | 156.00 | 1,356.00 |
At GH¢2,000: PAYE = 80 × 5% = 4.00, plus 100 × 10% = 10.00, plus (1,890 − 768) × 17.5% = 196.35, total 210.35 (author's arithmetic from the bands). At GH¢1,200: 4.00 + 10.00 + (1,134 − 768) × 17.5% = 78.05. Both are above the 2026 minimum of GH¢21.77 a day. This is not legal or tax advice.
Insurance, marketing and safety
Use only NIC-licensed insurers and get written quotes for stock, transit and liability (Unit 2). Market yourself: a WhatsApp Business catalogue, a free Google Business Profile with photos and reviews, a portfolio, partnerships with churches, caterers and halls, and your Assembly permit and fire certificate on display.
Accessibility
The Persons with Disability Act 2006 (Act 715) is reported to give employers a tax rebate for hiring persons with disabilities. An audit found that most public facilities checked had not been retrofitted for access. STMA gave equipment to persons with disabilities in 2025.
- Workable roles: owner and planner, client meetings and quotes, bookkeeping and stock records, MC, music selection, flower and table design, sash and garland work, WhatsApp marketing.
- Adjustments: seated work benches at 71–86 cm with knee space; a buddy for ladders, canopies and lifting; large-print or audio run sheets; vibrating alerts and picture task cards for deaf crew; step-free routes in the store.
- Accessible events as a selling point: ramps, reserved seating, interpreters and quiet zones; Ghana's 2021 census counted 470,737 people with hearing loss.
The one-page business plan
- Who I am and my legal form
- Services and customers: planning, décor, rentals, MC; prices; three customers I have spoken to
- Rules: ORC, GRA (TIN and VAT), STMA, GTA, GNFS, DPC; done and still to do
- Stock and store: what I own, what I hire in, where it is kept
- Safety: event management plan, toolbox talks, insurance
- People: crew, training, pay
- Money: start-up budget, funding, 12-month cash forecast (Unit 7)
- Risks and how I reduce them
Register and pitch
- Complete a registration checklist for your own business: body, documents, cost, date; mark each fee verified, uncertain or example.
- Build your start-up budget and funding plan.
- Do a payroll sum for two staff.
- Write the one-page plan and pitch it in two minutes to a classmate acting as a lender.
Three visits
Visit or phone the ORC (or its portal), the STMA revenue office and the GRA Takoradi office. Ask the GRA in writing whether your event services must register for VAT from the start. Write the answers and the dates.
Check yourself
- What does it cost to register a business name at the ORC, and to renew it?
- Why might an event decorator need to register for VAT from the first month?
- What does an employer pay to SSNIT on a GH¢2,000 salary, and by when?
Unit 6 · Bookkeeping and accounts for an events and rentals business
A full weekend does not mean a full purse. The books tell you which event, which package and which chair pays.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 6.1 Keep daily records | keeps a cash book, receipts, invoices, booking book, deposits list, petty cash, stock and event cost sheets |
| 6.2 Use double entry | posts transactions to a ledger and checks a trial balance |
| 6.3 Produce statements | draws up a monthly profit and loss, cash book and balance sheet that agree |
| 6.4 Cost, price and test | finds full cost per event, margin and mark-up, break-even and depreciation |
| 6.5 Control and close | manages deposits, debtors, creditors, petty cash and stock; reconciles cash and MoMo; closes the month |
| 6.6 Keep tax and payroll records | keeps VAT, withholding tax, SSNIT and PAYE records and the filing calendar |
Range. One month of sample records and one month of the trainee's own or practice records. Evidence. Cash book; ledger and trial balance; profit and loss; balance sheet; reconciliation; deposits and debtors lists; costing sheets.
See the hub's Money Skills Level 2 for the basics. This unit applies them to an events and rentals business. Every figure for Ekow's Events and Rentals is an example.
The daily set of records
- Cash book: every receipt and payment the same day, cash, MoMo and bank separately
- Receipts and invoices: numbered, copy kept; VAT shown separately if you are registered
- Booking book: each event: client, date, package, price, deposit, balance due
- Deposits list: money received for events not yet delivered (you owe the client the event)
- Event cost sheet: the direct cost of each event (materials, casual crew, transport, hired-in items), to compare with the quote
- Stock register and damage reports (Unit 4)
- Debtors and creditors lists: who owes you and whom you owe
- Payroll sheet: gross pay, SSNIT, PAYE, net pay, casual pay and 5% PAYE
- Owner and business money kept apart: pay yourself a fixed amount
An income statement (profit and loss) shows sales minus the cost of sales, giving gross profit, then other costs, giving net profit. A balance sheet shows what the business owns and owes: assets equal liabilities plus equity.
Double entry in ten minutes
Every transaction has two sides. Assets = liabilities + equity. A debit increases an asset or an expense; a credit increases a liability, the owner's capital or income. Debits always equal credits, so a trial balance should have equal totals; it is only a partial check, because some errors keep the sides equal.
Ekow's first week (example, VAT left out to keep it simple). He starts with cash GH¢5,000 and capital GH¢5,000.
| No. | Transaction | Debit | Credit | GH¢ |
|---|---|---|---|---|
| 1 | Buys fabric and balloons on credit | Event materials | Creditors | 1,400 |
| 2 | Receives a deposit for next month's wedding | Cash | Customer deposits | 3,000 |
| 3 | Decorates a church harvest; invoice not yet paid | Debtors | Sales | 4,000 |
| 4 | Hires out chairs for cash | Cash | Sales | 900 |
| 5 | Pays casual crew | Wages | Cash | 600 |
| 6 | Church pays half the invoice | Cash | Debtors | 2,000 |
| 7 | Pays the fabric supplier in part | Creditors | Cash | 700 |
| Trial balance | Debit | Credit |
|---|---|---|
| Cash (5,000 + 3,000 + 900 − 600 + 2,000 − 700) | 9,600 | |
| Debtors (4,000 − 2,000) | 2,000 | |
| Event materials | 1,400 | |
| Wages | 600 | |
| Creditors (1,400 − 700) | 700 | |
| Customer deposits | 3,000 | |
| Sales (4,000 + 900) | 4,900 | |
| Capital | 5,000 | |
| Totals | 13,600 | 13,600 |
The sides match. Note the deposit is a credit to "customer deposits" (a liability), not to sales.
Find the error
Ekow's helper draws up the same trial balance but gets debits of GH¢13,600 and credits of GH¢16,600. (1) What is the difference? (2) Which entry was most likely posted twice? (3) Does a trial balance that agrees prove the books are right?
A month for Ekow's Events and Rentals (example, VAT-registered)
Starting position (day 1). Ekow paid GH¢3,000 for registrations, permits and insurance before opening (written off). He holds GH¢12,000 cash and MoMo and equipment costing GH¢99,500, and owes the GH¢30,000 loan.
| Opening balance sheet | GH¢ | GH¢ | |
|---|---|---|---|
| Cash and MoMo | 12,000 | Loan | 30,000 |
| Equipment (cost) | 99,500 | Owner's capital put in | 84,500 |
| Less start-up costs written off | (3,000) | ||
| Total assets | 111,500 | Total liabilities and equity | 111,500 |
The month's activity (all figures exclude VAT unless stated).
| Full events | Rentals only | MC jobs | |
|---|---|---|---|
| Number | 3 | 8 | 4 |
| Price each | 9,000 | 1,500 (average) | 800 |
| Sales | 27,000 | 12,000 | 3,200 |
| Direct cost each | Décor materials 2,200; casual crew 1,200; transport 600; hired-in items 800 = 4,800 | Casual loaders 250; transport 300 = 550 | Transport 100 |
| Direct cost total | 14,400 | 4,400 | 400 |
Sales are 27,000 + 12,000 + 3,200 = 42,200. Direct costs are 14,400 + 4,400 + 400 = 19,200.
VAT (example). Ekow charges 20% VAT on all sales: 42,200 × 20% = 8,440 output VAT. Décor materials (6,600) and hired-in items (2,400) were bought from VAT-registered suppliers with valid invoices, so he claims 20% of 9,000 = 1,800 input VAT (NHIL and GETFund are now claimable, Source: GRA VAT). VAT to pay next month: 8,440 − 1,800 = 6,640. VAT is not his income: it passes through to the GRA.
At month end (example): a corporate client owes 9,000 + VAT 1,800 = 10,800 and a rentals client 1,500 + VAT 300 = 1,800, so debtors are 12,600. He owes the hire-in supplier 800 + VAT 160 = 960. A client paid a GH¢4,500 deposit for next month's wedding: cash in, but not a sale yet. (How VAT applies to deposits was not verified; this example treats the deposit as a liability only. Ask the GRA.)
Casual pay totals 3 × 1,200 + 8 × 250 = 5,600; PAYE at 5% is 280, paid to the GRA next month.
| Profit and loss for the month | GH¢ |
|---|---|
| Sales (excluding VAT) | 42,200.00 |
| Cost of sales (direct costs) | 19,200.00 |
| Gross profit (54.5% of sales) | 23,000.00 |
| Store rent | 1,200.00 |
| Staff pay: crew leader 2,000 and assistant decorator 1,200 | 3,200.00 |
| Employer's SSNIT 13% of 3,200 | 416.00 |
| Phone and data | 250.00 |
| Marketing | 400.00 |
| Store electricity and water | 200.00 |
| Insurance | 300.00 |
| Yearly permits set aside (3,000 ÷ 12) | 250.00 |
| Depreciation (below) | 1,900.00 |
| Loan interest | 600.00 |
| Repairs and replacements | 350.00 |
| Total other costs | 9,066.00 |
| Profit before tax | 13,934.00 |
| Income tax set aside (an example 10% provision; the real figure depends on your legal form and the GRA) | 1,393.40 |
| Profit after tax | 12,540.60 |
| Owner's drawings | 4,000.00 |
| Profit kept in the business | 8,540.60 |
| Cash book for the month | GH¢ |
|---|---|
| Opening cash and MoMo | 12,000.00 |
| Cash in: sales received including VAT (50,640 invoiced − 12,600 still owed) | 38,040.00 |
| Cash in: wedding deposit | 4,500.00 |
| Cash out: décor materials with VAT (6,600 + 1,320) | 7,920.00 |
| Cash out: hired-in items with VAT (2,880 − 960 still owed) | 1,920.00 |
| Cash out: transport (1,800 + 2,400 + 400) | 4,600.00 |
| Cash out: casual crew after 5% PAYE (5,600 − 280) | 5,320.00 |
| Cash out: rent 1,200, phone 250, marketing 400, power and water 200, insurance 300, repairs 350 | 2,700.00 |
| Cash out: staff take-home pay (3,200 − SSNIT 176 − PAYE 288.40) | 2,735.60 |
| Cash out: loan instalment (principal 1,250 + interest 600) | 1,850.00 |
| Cash out: owner's drawings | 4,000.00 |
| Closing cash and MoMo | 23,494.40 |
The staff PAYE of 288.40 is 210.35 + 78.05 from the payroll table in Unit 5. Worker's SSNIT is 110 + 66 = 176.
| Balance sheet at month end | GH¢ | GH¢ | |
|---|---|---|---|
| Cash and MoMo | 23,494.40 | Creditor: hire-in supplier | 960.00 |
| Debtors (including VAT) | 12,600.00 | Customer deposit (event owed) | 4,500.00 |
| Equipment 99,500 less 1,900 | 97,600.00 | VAT owed to GRA | 6,640.00 |
| SSNIT owed (176 + 416) | 592.00 | ||
| PAYE owed (288.40 + 280) | 568.40 | ||
| Yearly permits set aside | 250.00 | ||
| Income tax set aside | 1,393.40 | ||
| Loan (30,000 − 1,250) | 28,750.00 | ||
| Owner's equity: 81,500 + 8,540.60 | 90,040.60 | ||
| Total assets | 133,694.40 | Total liabilities and equity | 133,694.40 |
The two sides match: the month's books agree.
Profit is not cash. Cash rose by 11,494.40 (from 12,000 to 23,494.40). Start with the profit kept, 8,540.60. Add back depreciation 1,900 (no cash left). Add money owed but not yet paid: creditor 960, VAT 6,640, SSNIT 592, PAYE 568.40, permits 250, tax 1,393.40. Add the deposit received in advance, 4,500. Take away cash still owed by customers, 12,600. Take away the loan principal repaid, 1,250. Result: 8,540.60 + 1,900 + 960 + 6,640 + 592 + 568.40 + 250 + 1,393.40 + 4,500 − 12,600 − 1,250 = 11,494.40: exactly the rise in cash.
How much of the cash is free? Money already owed from it: 960 + 4,500 + 6,640 + 592 + 568.40 + 250 + 1,393.40 = 14,903.80. Free cash is 23,494.40 − 14,903.80 = GH¢8,590.60. The VAT and the deposit are the traps: they look like money in the box but belong to the GRA and the bride.
Event-specific entries
- Deposits are a liability until the event is delivered; then they become sales
- Hired-in items go on the event cost sheet; your own stock is depreciated
- Damage charges to clients are other income; your repairs are a cost
- Lost stock that is not recovered is a cost; record it with the return note
- Free décor for a church or a family is a marketing cost: record it
- Withholding tax deducted by a corporate client is not lost money: keep the certificate as a credit against your tax
Full cost, margin and mark-up
Overhead rate. Overheads plus drawings are 9,066 + 4,000 = 13,066. Share them in proportion to direct cost: 13,066 ÷ 19,200 = 68.1% of direct cost (author's method; other ways exist). A full event with direct cost 4,800 has a full cost of 4,800 × 1.681 = GH¢8,068.80.
Margin or mark-up? Margin is profit as a share of the price; mark-up is profit as a share of the cost. A full event priced at GH¢9,000 with direct cost 4,800: margin (9,000 − 4,800) ÷ 9,000 = 46.7%; mark-up (9,000 − 4,800) ÷ 4,800 = 87.5%. On full cost, the margin is (9,000 − 8,068.80) ÷ 9,000 = 10.3%.
Price it right (all figures are examples)
(1) What price for a full event gives a 25% margin on full cost (GH¢8,068.80)? (2) A rentals job has direct cost GH¢550 and is priced at GH¢1,500. What are its margin and mark-up on direct cost? (3) For a direct cost of GH¢4,800, what price gives a 50% margin, and what price gives a 50% mark-up?
Break-even. Each cedi of sales leaves (42,200 − 19,200) ÷ 42,200 = 54.5% after direct costs. Fixed costs including drawings are 13,066. Break-even sales = 13,066 ÷ 0.545 = about GH¢23,974 a month. Ekow sold 42,200, so his margin of safety is (42,200 − 23,974) ÷ 42,200 = about 43%.
Depreciation
Straight-line depreciation spreads the cost over the years of use: (cost − salvage value) ÷ years. Ekow's GH¢1,900 a month is: canopies (30,500 − 2,500) ÷ 5 = 5,600; chairs (41,500 − 1,500) ÷ 4 = 10,000; tables 8,000 ÷ 5 = 1,600; décor stock 9,000 ÷ 3 = 3,000; PA (8,700 − 700) ÷ 4 = 2,000; safety kit 1,800 ÷ 3 = 600. Total 22,800 a year, 1,900 a month (example lives and salvage values).
Sell the canopies
After 2 years, Ekow sells 4 canopies for GH¢1,800 each. Each cost GH¢3,050 with a salvage value of GH¢250 and a 5-year life. (1) Yearly depreciation per canopy? (2) Book value of one canopy after 2 years? (3) Gain or loss on the sale of the 4?
Deposits, debtors, petty cash and MoMo
Four controls (all figures are examples)
(1) Deposits: Ekow holds deposits of 4,500 (wedding, 20 days away), 2,000 (funeral, 6 days away) and 1,200 (birthday, cancelled by the client today; the agreement lets him keep 50%). What does he still owe in events, and what becomes income today? (2) Debtors: a company owes 10,800 for 10 days; a church 3,000 for 40 days; a family 1,800 for 75 days. Group into 0–30, 31–60 and over 60 days. Who first? (3) Petty cash: float GH¢400; vouchers 85, 60 and 120; the tin holds 130. What should be there, what is short, and what restores the float? (4) MoMo: the cash book shows 6,250; the statement shows 6,900. A client's payment of 650 was not recorded, network charges of 30 were not recorded, and a transport payment of 30 was recorded twice. Show that they agree.
Tax, payroll and filing records
Filing calendar:
| When | What |
|---|---|
| By the 14th each month | SSNIT contributions for the month before |
| By the 15th each month | PAYE (staff and casuals) and any withholding tax you deducted |
| Last working day of the month | VAT return and payment for the month before |
| End of March, June, September, December | Provisional income tax (companies) |
| 31 March | STMA business operating permit fees |
| Within four months after the year end | Annual income tax return |
| Every year | ORC renewal (business name) or annual return (company) |
Withholding tax: the GRA lists 3% on goods, 5% on works and 7.5% on services above GH¢2,000 a year, and 8% or 15% on rent. A company client may deduct 7.5% from your invoice; keep the certificate.
Keep records for at least 6 years from the end of the year of assessment or VAT period, longer if there is a dispute. Software: a spreadsheet is enough to start; Zoho Books lists a free plan for one user and an accountant up to 1,000 invoices a year for revenue under US$50,000, and Wave lists a free starter plan. Companies may follow IFRS for SMEs; its 2025 edition applies from 1 January 2027. This is not tax advice.
Month-end routine
- Count cash; reconcile MoMo and bank with statements to zero difference
- Add up the cash book; carry the closing balance forward
- Update the stock register; record losses and damage
- List debtors, creditors and customer deposits
- Draw up the profit and loss and the balance sheet; check they balance
- Work out VAT (output minus input) and set it aside; pay SSNIT by the 14th and PAYE by the 15th
- Compare each event's actual cost with its quote; update package prices
- File receipts, invoices, payroll and tax papers; back up the spreadsheet
Close a month
- Rebuild Ekow's cash book, profit and loss and balance sheet from the activity table; check they balance.
- Do the same for one month of your own or practice records.
- Reconcile a MoMo statement, update the stock register, age debtors and list deposits.
- Work out the full cost and margin for one full event and one rentals job.
Keep a month
Keep a cash book, booking book, deposits list and event cost sheets for a month of real or practice trading. Bring them.
Check yourself
- Why is a client's deposit a liability and not a sale?
- Ekow's profit kept was 8,540.60 but cash rose 11,494.40. Name two reasons.
- Why is VAT collected from clients not Ekow's income?
Unit 7 · Grow, sustain and present your plan
Starting is one skill. Staying booked through the rainy months, replacing worn stock and keeping your name clean for ten years is another.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 7.1 Run a quality and customer system | sets standards, handles complaints and reviews monthly |
| 7.2 Price and grow | sets packages, discounts and seasonal prices, and plans growth steps |
| 7.3 Partner and contract | plans partnerships and contracts with churches, caterers, halls and companies |
| 7.4 Prepare for loans, succession and ethics | keeps lender-ready records, names a successor and follows a code of ethics |
| 7.5 Forecast and present | presents a one-page plan with a 12-month cash forecast to a panel |
Range. The trainee's own business plan. Evidence. Quality procedures; price sheet; partnership list; code of ethics; business plan and forecast; panel score sheet.
A simple quality and customer system
- Standards written for each service: set-up checklist, décor checklist, MC checklist, take-down checklist
- On-time rule: set-up finished one hour before guests arrive
- Feedback: a short WhatsApp survey after every event (score 1–5 and one comment)
- Complaints: acknowledge within 24 hours; investigate; offer a fair remedy; record; fix the cause
- Monthly review: scores, complaints, damage, late events, profit per event type
Pricing strategy and discounts
- Packages with clear inclusions (Level 2), priced from full cost (Unit 6).
- Seasonal pricing: higher in the busiest months (often December and Easter, the author's observation), lower in the slow rainy months of April to June and September to November; fill slow months with church and corporate contracts.
- Discounts only with a reason: a church that books four events a year, an early full payment, a referral. Never discount below full cost.
- Show VAT clearly if registered: price + VAT = total.
Grow step by step
- Strengthen the core: more bookings for the same stock (utilisation, Unit 4).
- Add a line: an MC and sound package; balloon and backdrop hire; a photo booth.
- Add capacity: more chairs or canopies only when utilisation is high and payback is short.
- Add partners: caterers, photographers and halls who refer clients; agree referral terms in writing.
- Add contracts: yearly agreements with churches, schools and companies.
- A venue? An event centre is a big step: GTA licensing, the coming event-space standards, a fire certificate, and a much higher Assembly fee category (an event centre's yearly fee in the STMA 2025 list was GH¢800 to 1,000 depending on grade, Source: STMA Fee-Fixing 2025).
Records for loans, succession and ethics
- Lender-ready records: 12 months of cash books, profit and loss, balance sheets, bank and MoMo statements, VAT and tax receipts, stock register, signed contracts.
- Succession: name and train a deputy who can run an event and open the store if you are ill; keep passwords and supplier contacts in a sealed note.
- Code of ethics: honest prices with no hidden charges; deposits kept safe; respect for families in grief; no photos without permission; safety before profit; pay crew and suppliers on time; protect guest data.
Your 12-month cash forecast (example)
Assumptions (all examples): opening cash GH¢23,500; sales excluding VAT as shown; clients pay in the month of the event; direct costs including any VAT are 50% of sales; VAT paid each month is 16% of the previous month's sales (20% output less about 4% input; the first month pays the 6,640 owed from the worked month); fixed cash costs GH¢12,166 a month (rent 1,200; other overheads 1,500; staff and employer's SSNIT 3,616; loan 1,850; drawings 4,000); income tax set aside GH¢1,000 a month.
| Month | Sales (excl. VAT) | Cash in (incl. VAT) | Direct costs | VAT paid | Fixed costs | Tax set aside | Total out | Net | Closing cash |
|---|---|---|---|---|---|---|---|---|---|
| Jan | 25,000 | 30,000 | 12,500 | 6,640 | 12,166 | 1,000 | 32,306 | −2,306 | 21,194 |
| Feb | 30,000 | 36,000 | 15,000 | 4,000 | 12,166 | 1,000 | 32,166 | 3,834 | 25,028 |
| Mar | 38,000 | 45,600 | 19,000 | 4,800 | 12,166 | 1,000 | 36,966 | 8,634 | 33,662 |
| Apr | 42,000 | 50,400 | 21,000 | 6,080 | 12,166 | 1,000 | 40,246 | 10,154 | 43,816 |
| May | 30,000 | 36,000 | 15,000 | 6,720 | 12,166 | 1,000 | 34,886 | 1,114 | 44,930 |
| Jun | 24,000 | 28,800 | 12,000 | 4,800 | 12,166 | 1,000 | 29,966 | −1,166 | 43,764 |
| Jul | 28,000 | 33,600 | 14,000 | 3,840 | 12,166 | 1,000 | 31,006 | 2,594 | 46,358 |
| Aug | 40,000 | 48,000 | 20,000 | 4,480 | 12,166 | 1,000 | 37,646 | 10,354 | 56,712 |
| Sep | 32,000 | 38,400 | 16,000 | 6,400 | 12,166 | 1,000 | 35,566 | 2,834 | 59,546 |
| Oct | 36,000 | 43,200 | 18,000 | 5,120 | 12,166 | 1,000 | 36,286 | 6,914 | 66,460 |
| Nov | 44,000 | 52,800 | 22,000 | 5,760 | 12,166 | 1,000 | 40,926 | 11,874 | 78,334 |
| Dec | 55,000 | 66,000 | 27,500 | 7,040 | 12,166 | 1,000 | 47,706 | 18,294 | 96,628 |
Yearly sales are GH¢424,000 excluding VAT. The lowest closing cash is GH¢21,194 in January. The forecast ignores deposits, customer credit and stock replacement: add them in your own forecast.
Stress-test the forecast (all figures are examples)
(1) June is wetter than expected and sales fall to GH¢15,000. What are June's cash in, direct costs, total out (VAT paid stays 4,800) and net? (2) What is June's new closing cash if May closed at 44,930? (3) Ekow wants to buy 100 more chairs at GH¢166 in August. Can the forecast pay for them without a loan?
Capstone: present to a panel
Your pack:
- One-page business plan (Unit 5)
- Start-up budget and funding plan
- Packages and price sheet with VAT shown
- A sample event management plan summary (Unit 2)
- Crew structure, training matrix and house rules (Unit 3)
- Stock register summary and utilisation (Unit 4)
- One month's profit and loss and balance sheet (Unit 6, your own or Ekow's rebuilt)
- 12-month cash forecast with one stress test
- Registration and compliance checklist with dates
Steps
- Prepare a 10-minute presentation: who you are, the market, your services, safety, people, money, risks, what you ask for.
- Practise twice with a timer.
- Present to the panel (trainer plus two outside members).
- Answer questions for 10 minutes.
- Write down the panel's advice and update your plan.
Ask a lender
Ask a bank or microfinance officer what records they want from an events business before a loan. Compare with your pack.
Check yourself
- Name three parts of a simple quality system.
- When should you buy more stock?
- Name three things a lender wants to see.
Glossary
| Term | Meaning |
|---|---|
| Break-even | The sales at which the business makes neither profit nor loss |
| Customer deposit | Money received before an event; a liability until the event is delivered |
| Depreciation | Spreading the cost of equipment over its useful life |
| Event management plan (EMP) | The full written plan for an event, including safety |
| Input VAT | VAT paid on purchases that a VAT-registered business can claim back |
| Margin | Profit as a share of the price |
| Mark-up | Profit as a share of the cost |
| Output VAT | VAT charged on sales |
| Permit tracker | A table of permits, bodies, dates and status |
| Toolbox talk | A short safety talk before work |
| Trial balance | A list of account balances that should have equal debit and credit totals |
| Utilisation | Days an item is out on hire ÷ days it could be out |
| Withholding tax | Tax a client deducts from your invoice and pays to the GRA for you |
| Work package | A set of tasks in one zone and time with one owner |
Logbook
- Unit 1: event management plan sections 1–4; resource sums; conference plan; proposal; observation notes
- Unit 2: complete EMP; permit tracker; police notice draft; insurance quotes; drill and debrief notes
- Unit 3: crew structure and rota; toolbox talk records; training matrix; quality checklists; house rules
- Unit 4: stock register; delivery and return notes; damage report; maintenance schedule; weekend plan; utilisation sums
- Unit 5: registration checklist; start-up budget; funding plan; payroll sum; one-page plan
- Unit 6: cash book; trial balance; profit and loss; balance sheet; reconciliation; deposits and debtors lists
- Unit 7: quality system; price sheet; code of ethics; 12-month forecast; panel feedback
- Every homework, dated
Self-check quiz
- Name the zones you would plan for an 800-guest funeral.
- What crowd density marks the start of crush risk?
- Under Act 491, what may the police do if they think a special event may endanger public safety?
- Name two types of insurance an events business should ask about, and how to check an insurer.
- Name the four coaching steps and two Labour Act rules for supervisors.
- What is utilisation, and what does low utilisation tell you?
- What does an ORC business-name registration cost in 2026?
- Why might an event service register for VAT from the start, and what must you do before deciding?
- What is the PAYE on a GH¢2,000 salary, and the employer's SSNIT?
- In Ekow's month, what were VAT owed and free cash?
- What is the difference between a 50% margin and a 50% mark-up on a cost of GH¢4,800?
- Name five items for the capstone pack.
Further reading and sources
Best next reads: Event Planning, Decoration and MC Levels 1 and 2; the hub's Money Skills Level 2, Entrepreneurial Thinking Level 2, Catering, Pastry and Street Food Level 3 and First Aid and Community Health Helper manuals.
What this module does not cover: cooking and food safety (see the catering manuals), electrical installation (certified electricians only), legal drafting of contracts (use a lawyer for big contracts), and detailed public procurement rules.
Every source used in this manual is listed, with links, in the Teacher Copy.