About this module
Level 1 taught you to guide a walk. Level 2 teaches you to design a tour people will pay for, remember, and recommend.
Who it is for. People who have finished Tour Guiding and Community Homestay (Level 1), or who can show the same skills. National Proficiency II covers varied work, mostly routine, under limited supervision.
CTVET status. CTVET lists a "Tour Guiding Operations" programme from National Proficiency I up to HND, so a CTVET-aligned route exists. This module is not a CTVET curriculum. It follows CTVET's format so it can be put forward later.
Licence status. The Ghana Tourism Authority (GTA) registers and licenses tourism enterprises under the Tourism Act 2011 (Act 817). In 2018 the GTA began training, registering and licensing tour, site and coach guides with the Tour Guides Association of Ghana. The fee for a guide licence, the exam format and current training dates in the Western Region were not found. Ask the GTA Western Regional office and the Tour Guides Association of Ghana. Do not guess. This book does not teach the licensing steps in full (that is for Level 3); it only tells you to check.
Bridge from Level 1: what you already know
- The nine steps of a tour: prepare, welcome, safety briefing, check the group, tell the story in short chunks, handle questions, manage time, close, and review afterwards
- Greetings and welcome words, and a clear 90-minute local walk
- Local sites: the forts, Nzulezu, Cape Three Points, and what is safe to say about them
- Respectful history, photo rules, and never taking guests to orphanages
- Sun, water and heat safety; 112; life jackets
- Handling money and receipts
- Homestay basics: a clean room, safe water, meals, and house rules
Level 1 gave you one good walk and a safe home. Level 2 teaches you to design a half-day or full-day tour from nothing, to interpret a place instead of reading out facts, to manage a bigger group and the sea, to fix a complaint, to cost and price a trip with numbers that add up, to run a homestay that shares its benefit, and to market with honest reviews.
How the module works
Each unit has learning outcomes, performance criteria, the range and the evidence your assessor needs. You are judged Competent or Not Yet Competent. About 70% of the time is practical.
Course method. Where this book gives a step-by-step method (for example the complaint steps or the tour-design steps), it is a course method written for this module from good practice. It is not copied from one source and is not a law.
Example numbers. Every GH¢ price in a worked example is an example made up to teach the sums. Real prices change. Ask first, then do your own sums.
Unit 1 · Tour design and itineraries
A good tour does not happen by luck. It is planned like a good meal: the right things, in the right order, for the right guests, with a plan B.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 1.1 Plan a tour from a guest brief | asks the right questions and writes a clear tour aim |
| 1.2 Build an itinerary with times | places stops, travel, rest, food and toilets in a realistic order |
| 1.3 Prepare a site file and a plan B | collects checked facts, contacts and a weather or tide back-up |
Range. Half-day and full-day tours on foot, by vehicle or by canoe near Akwidaa, Busua, Dixcove, Princess Town, Beyin and Cape Three Points. Evidence. Guest brief; itinerary; site file; plan B; oral questions.
Start with the guest, not the place
Many new guides start with "I will show them everything". A good guide starts with questions. Guests who are fit and young want something different from guests who are older or travelling with small children.
The guest brief (ask before you design)
- Who? How many people? Ages? Anyone who walks slowly, uses a wheelchair or stick, or has a health problem?
- When? Which day and what time can they start? How long do they have?
- What do they love? History, birds, food, beaches, village life, photos, quiet?
- Language? English, French, Twi or other? Does someone need an interpreter?
- Fears and limits? Fear of boats or water? Can they swim? Heat? Food allergies?
- Budget? What can they spend per person? (Do not guess; ask kindly.)
- Write the tour aim in one sentence. Example: "A relaxed four-hour morning for six adults who like history and want to meet local people, with no swimming."
The shape of a good tour
A tour has a beginning, a middle and an end, like a story (course method).
- Opening (first 15 minutes): welcome, safety briefing, count heads, set the mood
- Warm-up stop: an easy, interesting first stop close to the start
- Main stop: the best thing, when guests are fresh and not too hot
- Rest and refresh: shade, water, toilet, a snack or drink
- Second main stop or experience: something to do, not only to look at (cooking, fishing net, craft, music)
- Closing (last 15 minutes): thank you, a short summary, questions, a review request, and where to buy local things
Time, distance and the weather
- Add 25% extra time to your own walking time, because groups are slower than one fit guide (course method). If you walk a section in 20 minutes, plan 25 minutes.
- Plan hard or hot walking for early morning or late afternoon. Midday in the sun tires guests and raises heat risk.
- Check the tide, the sea and the weather on the day. On the coast, plan which stops need low tide or calm seas and which do not.
- Never plan night or storm trips on the water (course rule).
- Phone to confirm opening times: GMMB lists 9:00 to 16:30 for Fort Metal Cross and for Fort Apollonia. Fort Metal Cross is leased to a private organisation, so confirm interior access by phone before you promise it. Lake Tadane at Nzulezu is said to be sacred on Thursdays, with no use of or work on the lake; confirm locally before planning a Thursday.
Distances near Akwidaa (as published)
Beyin is about 90 km west of Takoradi. Nzulezu is reached by dugout canoe, about one hour from the Beyin visitor centre. Ankasa is about 120 km from Takoradi and 22 km from Elubo, described as not yet developed for tourism. Travel times by road from Akwidaa were not found. Drive or ask a driver, and write down the real time.
Four example itineraries
These are examples to copy and change. Times are examples.
| Time | Half-day "Fort and beach walk" (6 guests) |
|---|---|
| 8:00 | Meet at the lodge; welcome, safety briefing, count |
| 8:20 | Short drive to the fort; toilets and water |
| 8:40 | Fort visit (about 60 minutes) with three story stops |
| 9:45 | Shade and drinks at a local chop bar |
| 10:15 | Short beach walk, back from the surf, with a craft stop |
| 11:30 | Closing circle, thanks, review request |
| 12:00 | End |
Other ideas to design from: a fishing-village morning (landing site, net mending, smoked fish) (course idea); a cooking-and-farm half day with a homestay lunch; a canoe trip to Nzulezu (full day, with the Thursday rule and life jackets); a turtle-season night walk only with the permission of the Wildlife Division or the community patrol.
The site file: your facts in one place
A site file is one page per place, kept on paper and in your phone. It stops you telling wrong stories.
- Name of the site and who runs it (for example GMMB, a chief, a community committee)
- Phone number to confirm hours and fees, and the date you last called
- Opening hours and fees marked "confirm" if older than three months
- Three checked facts with their sources (see Unit 2)
- Toilets, shade, drinking water, phone signal, first-aid post, where to turn back
- Dangers: steps, cliffs, surf, deep water, snakes, crowds
- Who to greet first (chief, caretaker, guide at the gate)
- Photo and behaviour rules at this site
Fees: always say "confirm". GMMB publishes a fee table (Ghanaian adult GH¢10, non-Ghanaian adult GH¢40 for forts and regional museums) but marks it as "prior to the recent revision" and gives no date. Fort Apollonia's own page still shows 2013 fees of GH¢5 and US$10. So tell guests: "The last published fee was this. I will confirm it at the gate." Never promise a fixed fee you have not checked.
Plan B (always)
For every tour write one back-up: if it rains, if the sea is rough, if the site is closed, if a guest is ill or tired. Example: if the sea is too rough for the canoe, swap to a village walk and a cooking class.
Fit the tour into the time
A guest has 4 hours (240 minutes) from 8:00 to 12:00. Your list: briefing 10 minutes; drive 20; fort 60; drinks 30; beach walk 45; closing 15. You must add 25% to the walking parts (fort and beach walk) because of the group. Does it fit? How many minutes are left over or short?
Design a tour
- Take a guest brief from a classmate playing the guest (use the seven questions).
- Write a one-sentence tour aim.
- Write an itinerary with start and end times, a rest stop, toilets and a plan B.
- Walk the first stop yourself and time it; adjust the times.
- Fill in one site file page for a place near you.
- Present your tour to the class in three minutes.
Design a local tour
Design a half-day tour near your home for four guests aged 60 or over who walk slowly. Write the aim, a timed itinerary with two rest stops, the toilets, the shade, and a plan B for rain.
Check yourself
- Why do you ask the guest questions before you design the tour?
- What extra time do you add for a group, and why?
- Name two things you write in a site file.
Unit 2 · Advanced storytelling and interpretation
Facts are what guests forget. A true story with a question in it is what they take home.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 2.1 Interpret a site | gives a theme and links facts to a human story |
| 2.2 Tell sensitive history with care | separates documented facts from estimates and oral accounts, and shows respect |
| 2.3 Handle questions and different guests | answers honestly and adapts for age, language and mood |
Range. A fort, a village, a lake or a beach near Akwidaa. Evidence. Story script; observed stop; oral questions.
Interpretation: give a theme, not a list
A list says: "Built in 1692, 25 cannons, then the Dutch came." A theme says: "This fort shows how a small place became a meeting point of gold, power and people." Then you give two or three facts that support the theme.
Build a three-minute stop (the 5-part method)
- Hook (20 seconds): a question or something to look at or touch. "What do you think this room was used for?"
- Fact (40 seconds): one checked fact from your site file. Say where it comes from: "According to the museums board…"
- Human story (60 seconds): a person, a choice, a cost. Who lived or worked here? What was it like?
- Link to today (30 seconds): why it matters now, in this community.
- Question back (30 seconds): ask the guests what they think or notice. Listen. Keep each stop under about three minutes (course method). Stop earlier if guests look tired.
Use the senses and move the group
- Ask guests to look (colours, size), listen (sea, birds, drums), touch (stone, with permission) and smell (smoke, spice). Do not make them taste unless it is safe and clean.
- Change your voice. Stand where all can see and hear. Use your hands. Face the guests, not the wall.
- Do not give long talks in the sun. Give long stories in shade.
Where your facts come from
Use only facts you can name a source for. On this coast, here are the safe, sourced facts to build stories from. For every other fact, mark it "I have heard" or "sources differ".
| Place | Safe facts to use | Source |
|---|---|---|
| Fort Metal Cross, Dixcove | The British began it in 1692, partly to reach hinterland gold and to win English traders away from a nearby Brandenburg fort; the people of Infuma, at times allied with the Dutch, besieged it; it could carry up to 25 cannons by 1750; it was used as a ship-repair and timber station and, during the slave trade, as a slave prison; the Dutch took it in 1868 and the British regained it in 1872 | GMMB-MetalCross |
| Fort Gross Friedrichsburg, Princess Town | Built by a Brandenburg expedition, about 1683 to 1684 (sources differ); the Akan merchant John Canoe resisted its handover to the Dutch for about seven years; taken by the Dutch about 1724 or 1725; handed to Britain in 1872 | Search-PrincesTown |
| Fort Apollonia, Beyin | Built in 1768 by the English with the permission of the Nzema chief Amenihyia; abandoned in 1819; bombarded by a British gunboat in 1873 over Beyin's alliance with Asante; the Museum of Nzema Culture and History opened on 30 October 2010 | GMMB-Apollonia |
| Cape Three Points | Named by the Portuguese about 1471; the southernmost point of Ghana; first lighthouse light in 1875; the present tower reported finished in 1925 (one source says around 1930; sources differ) | Search-CapeThree |
Note: other websites give different dates for Fort Metal Cross (1683, "built 1632", a Portuguese cross story). Teach the GMMB version and say "sources differ" if a guest asks. The forts at Dixcove, Princess Town and others belong to the UNESCO group "Forts and Castles, Volta, Greater Accra, Central and Western Regions", inscribed in 1979. Nzulezu is on the UNESCO tentative list only; do not say "World Heritage Site". A claim that Fort Apollonia is a UNESCO World Heritage Site was not confirmed; do not repeat it.
Documented, estimated, or told by elders: say which
Tell guests which kind of knowledge you are giving.
- Documented: written records, dates, owners, cannons (for example, GMMB pages)
- Estimated: numbers nobody can prove. One popular source says some 300,000 Africans passed through the Princess Town fort; this is an estimate that was not verified, so say "estimates vary" or leave it out
- Told by elders (oral): community memory. It is valuable. Say "the elders say…" and name who, with their permission
Telling the history of the slave trade with care
Forts are places of suffering. Some guests have family histories tied to them. Some will go quiet or cry.
How to guide a sensitive site
- Warn before you go in. "This part of the fort is where people were held. Please walk quietly."
- Slow down. Do not rush, joke, laugh, or sell crafts inside the dungeon or holding area.
- Use respectful words. Say "enslaved people", not "slaves", in your own words (course advice).
- Say what is documented and what is not. For Dixcove, "used as a slave prison" is the safe wording from GMMB.
- Tell the whole local story. African traders, chiefs and communities took part in the trade, and communities also resisted: John Canoe at Princess Town and the Infuma sieges at Dixcove.
- Give silence. After the hardest part, stop talking for a moment. Let guests feel.
- Ask, do not tell, at the end. "Would anyone like to say something?" Accept a "no".
- Care for guests. If someone is upset, offer shade and water, step aside with them, and let the group wait. Do not push questions.
UNESCO's Slave Route project aims to break the silence on the slave trade and help people understand its causes and results. A UNESCO meeting in 2018 proposed a guide for people who interpret slavery; whether it was published was not verified. No Ghana official interpretation guide was found. Ask GMMB for any guidance they have.
Answering questions honestly
- Listen to the whole question.
- Repeat it so everyone hears.
- Answer if you know, and say how you know.
- If you do not know, say so: "I do not know. I will find out." Then ask an elder, the caretaker or the museum and tell the guest later.
- Never invent an answer. One invented fact can cost you the guest's trust in everything else.
Languages and greetings
Akan greetings from a phrasebook: Akwaaba (welcome); Medaase (thank you); Maakye (good morning); Maaha (good afternoon); Maadwo (good evening); Nante yie (goodbye, "walk well"). Tone changes meaning and spelling varies. These are Twi forms. Fante forms were not verified: ask a Fante-speaking elder and mark the phrase "from community". Simple English and French phrases for guests are course-written and should be checked by a French speaker.
Guests of different ages
- Children: short stops, something to touch or do, a quiz, no frightening detail. Keep them close.
- Older guests: more seats and shade, slower pace, clear and louder voice, no rush on steps.
- Teenagers and students: challenge them with a question and a task (find three things).
- Guests who do not speak your language well: slow down, use short sentences, use gestures and pictures, and write key words on a card.
Fact or story?
Rewrite this list as a three-minute stop with a hook and a question, and mark each fact as documented, estimated or oral: "Fort Apollonia. Built 1768. Chief Amenihyia. Abandoned 1819. Museum 2010."
Tell a stop
- Choose one place from the table above.
- Write a three-minute script with the five parts.
- Mark each fact "documented", "estimated" or "oral".
- Tell it to a classmate; ask for one thing to improve.
- Practise the sensitive-site steps at one stop (warn, slow, quiet, silence, ask).
- Role-play three hard questions from guests, including one you cannot answer.
Your own story
Interview one elder in your community (with permission) about a place or tradition. Write the story in 150 words, say who told it and when, and note which parts are "told by elders".
Check yourself
- What is the difference between a list of facts and a theme?
- What should you say if a guest asks something you do not know?
- Name two things you must not do inside a dungeon or holding area at a fort.
Unit 3 · Group management and safety
Your job is not only to be interesting. Your first job is to bring everyone back.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 3.1 Lead and count a group | uses a front-and-sweep system and counts at every stop |
| 3.2 Keep guests safe at the beach and on the water | applies rip-current, boat and life-jacket rules |
| 3.3 Respond to an emergency | follows a written plan, calls 112 and records the event |
Range. Groups of 4 to 12 on foot, on the beach, in a vehicle and at a canoe landing. Evidence. Observed group lead; emergency drill; incident log; oral questions.
Lead from the front, sweep from the back
The front-and-sweep system
- Before you start, tell the group: "I walk in front. [Name] walks at the back. Nobody goes ahead of me or behind them."
- Pick a sweep: a second guide, a strong community helper or a responsible guest. The sweep never lets anyone fall behind.
- Count heads at the start, at every stop, after every toilet break and before every vehicle or canoe leaves. Say the number aloud.
- Agree a meeting point and a lost-person plan: "If you get lost, stay where you are and phone me. Do not go looking."
- Give out your phone number (and the lodge number) on a card.
- Never leave the group alone. If you must step away, hand over to the sweep.
How many guests per guide? No official Ghana ratio was found. A safe course rule: one guide for about 10 guests on land, fewer on water or with children. Check your insurer and the site's rules; not verified as law.
Before every tour: a short risk check
A tour risk check is a mini job safety analysis. Take five minutes.
| Step of the tour | Hazard | Control |
|---|---|---|
| Walk to the fort | Heat; uneven steps | Early start; water; slow pace; sweep |
| Beach stop | Surf; rip current; no lifeguard | Stay back from the water; no swimming; lookout |
| Canoe to the lake | Falling in; overloading | Life jackets on; safe load; no storm |
| Vehicle | Crashes; seat belts | Licensed driver; seat belts; no overloading |
| Homestay lunch | Food and water safety | Clean cooking; boiled or bottled water |
Rip currents and beach rules
A rip current is a strong narrow flow of water that pulls away from the shore. It pulls you out, not under.
- Do not fight it. Float or tread water to save energy.
- Swim parallel to the shore until you are out of the rip, then swim in at an angle.
- Wave and call for help if you cannot get free.
- Do not go in after someone. Alert help, throw something that floats, and call 112.
The NOAA advice gives the US number 911; replace it with 112 for Ghana. A 2013 study of the Ghana coast found many drownings on this wave-dominated coast, especially on public holidays, and 37% of the people asked said they would swim in a hazardous rip location. A travel guide says rip currents are present at Busua with no permanent lifeguard, and reports the death of a visiting student after a midnight swim in March 2023.
Course rules for beach tours. Swim only in daylight. Never swim alone. Never swim after drinking alcohol. Ask local people where it is safe. If a guest insists on swimming in a place you know is unsafe, say clearly: "I cannot guide you there. I will wait on the sand." Do not go into the water after someone.
Boats, canoes and life jackets
The Ghana Maritime Authority (GMA) says life jackets are a mandatory legal requirement for all waterborne travel, but its Director-General admitted there is currently no direct legal sanction on passengers who refuse; operators sign an undertaking. A law (a Legislative Instrument) to make life jackets compulsory on inland water was being processed as of August 2026. The GMA's "No Life Jacket, No Travel" campaign began in June 2026, with subsidised jackets at GH¢250 each, rent options and 200 inland water safety guards; it reported 42 deaths in nine accidents from 2024 to June 2026. Treat the law as strict, even though the penalty is unclear.
The canoe or boat departure drill
- Check the weather and water. No night trips. No storm. If lightning, strong wind or big waves, do not go.
- Check the boat and boatman. Is it sound, bailed out, with paddles? Does the boatman know the route? Agree the safe load with him and do not exceed it. Do not overload "just one more".
- Fit life jackets on every person, guide and boatman, children included. Tighten straps and check the fit by lifting the shoulders. Child sizes: ask for them in advance (visitors to Nzulezu suggest bringing child sizes).
- Brief the group. Sit low and in the centre; no standing or rocking; no leaning over; keep phones and cameras in a dry bag; follow the boatman.
- Count heads onto the boat and off the boat.
- Carry a phone in a dry bag, water, a first-aid box and a rope or a throwing float.
- If someone falls in: shout, throw the float or rope, keep the boat steady, do not jump in, and call 112 when safe.
- Pay the boatman at the agreed time and give a receipt.
Nzulezu note. The village is on Lake Tadane, reached only by dugout canoe, about one hour from the Beyin visitor centre. The guided canoe fee is paid upfront; life jackets are said to be provided. A tip to a household is suggested if you enter a home. Confirm all of this by phone.
Sun and heat
Heatstroke is life-threatening. Signs: hot, red, dry skin, confusion, fast weak pulse. Move to shade, cool with wet cloths, sip cool water, and call 112 if the person vomits, refuses water or loses consciousness. Drink water often, not only when thirsty, and avoid alcohol.
Guests' health
The guide is not a doctor. Remind guests to follow their own health advice. CDC advice for Ghana covers vaccines such as yellow fever and hepatitis A, and malaria prevention such as an antimalarial from a provider, bed nets, long clothes and repellent. You say: "Please follow your doctor's advice about malaria." You do not give medicine.
Emergencies: dial 112
The government said in January 2020 that 112 is the number for police, fire and ambulance. Numbers 191, 192 and 193 were declared no longer effective, although some foreign advisories still list them. Local police, clinic and hotel numbers for Akwidaa and Takoradi were not found. Collect them yourself and put them on a card.
The emergency plan (write it, then practise it)
- Stay calm. Make the scene safe (move the group away from the water or the danger).
- Call 112. Say: who you are, where (nearest landmark), what happened, how many are hurt, what you have done.
- Give first aid only as far as you are trained: stop heavy bleeding with firm pressure; cool burns under running water; move heat-struck guests to shade. If someone is not breathing and you are trained, start CPR. Do not enter deep water.
- Send a helper to meet the ambulance at the road.
- Keep the rest of the group together, calm and counted.
- Phone the lodge or your boss and the guest's emergency contact.
- Write an incident log the same day: time, place, people, what happened, what you did, who you called.
Ghana Red Cross runs first-aid courses. Fewer than 1% of Ghanaians were said to have first-aid or CPR training. Take a hands-on first-aid course from a recognised provider. This book is not a certificate.
Never. Never swim out to rescue. Never move a person with a possible neck or back injury unless there is fire or danger. Never give tablets to a guest. Never promise "he will be fine".
Difficult guests: scripts you can use
These are course method scripts for role play.
| Situation | What you say | If it continues |
|---|---|---|
| Late guest | "We start at 8:00. We will leave in five minutes so the group is not hot." | Leave at the time; phone the guest the meeting point |
| Demanding guest | "I hear you. Here is what I can do." | Offer one choice; keep calm; phone your boss |
| Guest wants to swim in a rip | "I cannot guide you there. It is not safe. I will wait on the sand." | End the beach stop; move on |
| Guest offers sweets or money to children | "Please do not. We give to the village fund instead." | Move the guest away; explain later |
| Guest takes photos of people without asking | "Please ask first, with a smile." | Stop the photographing; apologise to the person |
| Drunk guest | "Let us sit in the shade. We will not go on the water." | Refuse the boat or beach; call your boss; end the tour if needed |
Safe load and life jackets
You have 9 guests and 1 guide. The boatmen say each canoe takes at most 5 people including its boatman, and each canoe needs one boatman. (a) How many passengers can one canoe carry? (b) Can all 10 of you go in two canoes? (c) How many canoes do you need, and how many life jackets must be fitted in all?
Group and safety drill
- Lead a class of eight for 20 minutes with a front and sweep; count at every stop.
- Fit life jackets on two classmates, one adult and one child size.
- Role-play the canoe departure drill at the shore (no boat needed).
- Role-play two difficult-guest scenarios.
- Write a risk check for a tour you designed in Unit 1.
- Role-play a heat-exhaustion emergency: shade, water, 112, incident log.
Your emergency card
Make a pocket card with 112, your lodge phone, the nearest clinic or hospital, the police station, and your boss. Fill it in as far as you can. Where a number is not known, write "ask" and find out this week.
Check yourself
- In a rip current, which way should you swim first?
- Who must wear a life jacket on a canoe trip?
- What number do you call in a Ghana emergency?
Unit 4 · Customer care and complaints
A guest forgets what you said. A guest remembers how you made them feel when something went wrong.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 4.1 Give care before, during and after the tour | confirms bookings, meets needs and follows up |
| 4.2 Handle a complaint in four steps | listens, apologises, fixes and thanks |
| 4.3 Respect ethics and child welfare | applies the photo, begging and orphanage rules |
Range. Walk-in guests, WhatsApp bookings and group tours. Evidence. Booking message; complaint role-play; observation.
Care in three stages
Before. Confirm by WhatsApp: date, time, meeting place (with a pin), cost, what to bring (hat, water, closed shoes, sunscreen, cash for crafts), and what is included. Ask about food, health and mobility needs.
During. Smile, greet by name, check comfort (shade, water, toilet), match your pace to the slowest guest, and ask "Is this OK?" often.
After. Thank them the same day. Send a photo if you have permission. Ask for a review. Send a final message in a week: "Safe travels. Come back any time."
A booking confirmation (course template)
Send this by WhatsApp and edit it for each group:
"Akwaaba! Your booking: [Tour name], [date], [start time]. Meeting at [place, pin]. Group: [number] guests. Price: GH¢[amount] per person, including [list]. Not included: [list]. Please bring: hat, water, closed shoes, sunscreen. Tell us about allergies, mobility needs or fears of water. Deposit: GH¢[amount] by mobile money to [number]. Reply to confirm. Contact: [your name, phone]."
- Fill in all the brackets.
- Read it aloud for tone and errors.
- Keep a copy in a bookings notebook.
Money and receipts
- Take a part deposit by mobile money for groups; give a receipt for every payment (course method).
- Pay community partners (boatmen, craft sellers, cooks, village hosts) the same day in the way you agreed (course method).
- Never ask for a tip. Say: "If you enjoyed the tour, a tip for the guide and the village fund is welcome."
The four-step complaint method (course method)
A complaint is a free lesson in how to improve. Treat it with respect.
Fix it in four steps: L-A-S-T
- Listen. Let the guest finish. Do not interrupt or argue. Nod. Write notes.
- Apologise. "I am sorry this happened." Apologise for the feeling, even when you are not at fault.
- Solve. Ask: "What would make this right?" Offer one or two real options you can do now (an extra stop, a refund of part of the cost, a snack, a replacement). If you cannot decide, say when you will answer.
- Thank. "Thank you for telling me. It helps us improve." Then follow up later.
- Stay calm and polite, even if the guest is rude
- Never blame the boatman, the cook or the guest in front of others
- Do not make promises you cannot keep
- Write the complaint, the answer and the result in your log
- Learn: what will you change next time?
Example complaint
A guest says: "The canoe was late and we waited in the sun for 40 minutes." Listen: let her finish. Apologise: "I am sorry you waited in the heat." Solve: "I will give each of you a free drink now, and I will confirm the canoe time by phone the evening before every trip from now on." Thank: "Thank you; this will make our tours better."
Ethics: what you must not do
- Never take guests to an orphanage or children's home as an attraction. Ghana has no specific orphanage-tourism policy, but the Children's Act 1998 (Act 560) and the Human Trafficking Act 2005 (Act 694) touch the issue; the Department of Social Welfare licenses homes and in 2018 closed over 60 illegal orphanages; one 2009 study cited said up to 90% of 4,500 children in orphanages were not orphans.
- Photography. Ask adults first. Ask a parent before you photograph a child. No photos in sacred places or of people in distress. Do not post children's faces without permission. (Course rule; a Ghana-specific rule on photographing children was not found.)
- No begging. Tell guests not to give sweets, money or pens to children. Give to a community fund, or buy from local makers.
- Wildlife. Sea turtles are fully protected under the Wildlife Conservation Regulations 1971 (L.I. 685): it is illegal to capture, possess or sell any part. Never buy or show shells, turtle products, bushmeat or protected-species crafts.
- Sacred places. Ask permission, remove shoes or hats if asked, and respect the Thursday rule at Nzulezu.
- Elders. Greet first, use your right hand, and ask the chief or an elder for permission to bring groups (course method).
Guests with special needs
Ask before the tour, not at the gate. Offer seats and shade, shorter distances, a slower pace and a clear plan. Unit 7 gives more on accessibility.
Fix a complaint
A guest complains that lunch was cold and that the guide spoke too fast to understand. Write what you say in each of the four steps, and one change you will make.
Customer care practice
- Write a booking confirmation for a group of five.
- Role-play three complaints with L-A-S-T (late canoe, rude guest, overcharged craft).
- Role-play a guest who wants to give sweets to children.
- Draft a thank-you message you would send the same evening.
- Record each complaint in a log with the result.
Complaint diary
Ask two people (a friend, a shop owner) for the worst service they ever had and what would have fixed it. Write the lessons for a guide.
Check yourself
- What do the four letters L-A-S-T stand for?
- When do you pay community partners such as boatmen?
- What must you never do about orphanages?
Unit 5 · Pricing and costing a tour
If you do not know what a tour costs you, you cannot know if you made money. Count first, then price.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 5.1 List and add the costs of a tour | separates fixed from variable costs and gets a total |
| 5.2 Set a price and margin | adds a margin and divides by guests |
| 5.3 Find the break-even number of guests | uses a simple formula and explains the result |
Range. Half-day walks, canoe trips and homestay stays. Evidence. Costing sheets; oral questions; sums checked.
Important: these are example numbers
No sourced Ghana data was found for guide fees, canoe hire, homestay prices, mobile-money fees or commissions. Every GH¢ amount in this unit is an example. Phone local boatmen, cooks and sites and replace the numbers with real ones. The fort fee of GH¢10 is the last published GMMB Ghanaian-adult fee, marked pre-revision and undated; use it only as an example.
The four steps of costing
Cost and price a tour
- List every cost of one tour, from the moment guests arrive to the moment they leave. Do not forget your own time, transport, water, first-aid refills, phone credit, site fees and community fees.
- Split the costs. Fixed costs are the same whether 4 or 8 guests come (guide, canoe, transport). Variable costs grow with each guest (entry, water, snack).
- Add the total cost. Total cost = fixed + (variable per guest × number of guests).
- Add your margin. Price = total cost × (1 + margin). A 20% margin is 1.20.
- Divide by guests to get a price per person and round up to a number that is easy to say.
- Check: if only the minimum number of guests come, do you still cover your costs? (That is break-even, below.)
Worked example 1: a half-day fort-and-beach walk (6 guests)
All amounts are examples.
| Cost | Calculation | GH¢ |
|---|---|---|
| Guide time (half day) | fixed | 150 |
| Fort entry | 6 guests × 10 | 60 |
| Bottled water | 6 guests × 5 | 30 |
| Community / local site guide fee | fixed | 30 |
| Transport | fixed | 60 |
| First-aid box top-up | fixed | 10 |
| Total cost | 340 |
Price with a 20% margin: 340 × 1.20 = GH¢408. Per guest: 408 ÷ 6 = GH¢68. Profit on the tour: 408 − 340 = GH¢68. (Check: the 20% is added to the cost, so the margin on the price is 68 ÷ 408 = 16.7%. Do not mix the two.)
Break-even: how many guests do you need?
Fixed costs here: 150 + 30 + 60 + 10 = GH¢250. Variable cost per guest = 10 + 5 = GH¢15. Price per guest = GH¢68. Profit per extra guest (called the contribution) = 68 − 15 = GH¢53. Break-even guests = fixed ÷ contribution = 250 ÷ 53 = 4.72, so you need 5 guests to avoid a loss. Check: at 4 guests, cost = 250 + 4 × 15 = 310 and income = 4 × 68 = 272, so you lose GH¢38. At 5 guests, cost = 325 and income = 340, so you gain GH¢15. At 6 guests, income is 408 and cost is 340, so you gain GH¢68.
Worked example 2: a canoe trip (8 guests)
All amounts are examples. Two canoes are hired, and everyone wears a life jacket. The boatmen set a safe load; here each canoe carries up to 5 passengers plus the boatman, so two canoes take 10 passengers: 8 guests and 1 guide.
| Cost | Calculation | GH¢ |
|---|---|---|
| Canoe hire (2 canoes) | 2 × 200 | 400 |
| Life jackets rented (11: 8 guests, 1 guide, 2 boatmen) | 11 × 15 | 165 |
| Guide | fixed | 150 |
| Community fee (per guest) | 8 × 20 | 160 |
| Refreshments (per guest) | 8 × 10 | 80 |
| Total cost | 955 |
Fixed costs = 400 + 165 + 150 = 715. Variable per guest = 20 + 10 = 30. Cost with 8 guests = 715 + 8 × 30 = 955 ✓. Price with a 25% margin: 955 × 1.25 = GH¢1,193.75, which is 149.22 per guest; round up to GH¢150 per guest, so income is 8 × 150 = GH¢1,200 and profit is 1,200 − 955 = GH¢245. Break-even: 715 ÷ (150 − 30) = 715 ÷ 120 = 5.96, so 6 guests. At 6 guests: income 900, cost 715 + 180 = 895, profit GH¢5 (almost nothing). At 5 guests: income 750, cost 865, loss GH¢115. Lesson: a trip with few guests barely pays. Set a minimum group size and tell guests; if fewer come, offer another date or a higher per-person price.
Boat and life-jacket costs are real. The GMA's subsidised life jacket price in 2026 was GH¢250 each. Renting is cheaper than buying for a new guide; the GH¢15 rent here is an example. Never remove life jackets from the costing to cut the price.
Pay people fairly and on time
A price that is too low hurts you and your partners. If you squeeze the boatman, he may overload the canoe. If you underpay the village host, goodwill disappears. Set a price that lets you pay everyone fairly.
Mobile money and deposits
- Take a part deposit (for example half) by mobile money to hold the date (course method).
- Mobile-money fees and levies were not verified; ask your network agent and add any fee to your costs.
- Give a short receipt message for every payment.
- Commissions with hotels and agents: the usual rate was not verified. Ask and write down the agreement.
Pricing checks
- Did I include my own time at a fair rate?
- Did I include life jackets, first-aid refills and transport?
- Do I know my fixed and variable costs?
- What is my break-even number of guests?
- Is my price clear: what is included, what is not?
- Did I tell guests the deposit and the cancel rules?
Price a sunset beach-and-village walk
A walk for 5 guests. Costs (examples): guide GH¢120; village host fee GH¢25 per guest; a local snack GH¢12 per guest; transport GH¢40. (a) What is the total cost? (b) What is the price with a 25% margin? (c) What is the price per guest, rounded up to the next whole cedi? (d) The guests pay half now. How much is the deposit based on the rounded total? (e) Is the village host fee fixed or variable?
Break-even for a canoe trip
Fixed costs GH¢700, variable GH¢30 per guest. You decide on a price of GH¢160 per guest. (a) What is the break-even number of guests? (b) What is the profit with 8 guests?
Cost a real tour
- Phone a boatman, a cook or a site guide and write down real prices (or ask your trainer for the class sheet).
- Fill in a costing table like example 1 for one of your tours from Unit 1.
- Separate fixed and variable costs.
- Add a margin of 20% and find the price per guest.
- Work out the break-even number of guests.
- Explain your sheet to a classmate and ask them to find any missing cost.
Cost your own idea
Cost a tour of your own idea for 6 guests using any prices you can find. Show the table, the price per guest, the break-even number and one cost you could cut safely (never life jackets, first aid or fair pay).
Check yourself
- What is the difference between a fixed cost and a variable cost? Give one example of each.
- If total cost is GH¢500 and you want a 20% margin, what is the price?
- How is the break-even number of guests worked out?
Unit 6 · Homestay quality and community benefit-sharing
A homestay is not just a room. It is a family opening its door. The best homestays make the guest feel welcome and the village feel proud.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 6.1 Run a quality homestay | uses a checklist for host, room, hygiene, safety and activities |
| 6.2 Explain CREMA and benefit-sharing | describes how a community shares income fairly |
| 6.3 Cost a homestay night | calculates a price with a community contribution |
Range. A home with one to three guest rooms in a coastal community. Evidence. Homestay checklist; benefit-sharing plan; costing sheet.
A homestay quality checklist
Ghana has no homestay standard that was found. L.I. 2239 (2016) names "home lodge" as a licensable enterprise, but the definition and minimum standards were not verified. So we use a model from abroad: the ASEAN Homestay Standard (2016) has nine criteria: host, accommodation, activities, management, location, hygiene and cleanliness, safety and security, marketing, and sustainability. A 2014 article said certification was free at a 75% pass; whether the standard can be reused freely was not verified. Label it "foreign model", and adapt it for Ghana.
- Host: warm, welcoming, can explain local customs; knows basic safety; children and elders know the house rules
- Room: clean sheets and mosquito net, a working door lock, a light, a fan if possible, a safe place for bags
- Hygiene: safe drinking water; clean toilet and bathing area; soap; waste put away; clean kitchen and hands washed before cooking (see Hospitality Services)
- Safety and security: a first-aid box; fire plan; phone numbers on the wall; no unsafe wires; safe candles and lamps
- Activities: one real local activity (cooking, farm walk, fishing net, craft) led by the family
- Management: a booking notebook; a price list; receipts; a way to handle complaints
- Location: a safe path to the house; a clear way to find it (a pin on the phone)
- Marketing: honest photos and a clear description
- Sustainability: local food, little plastic, respect for the village
Link: for cleaning, laundry, food service and room standards, see Hospitality Services. For turtles and habitats, see Conservation and Wildlife.
House rules and welcome talk
The welcome talk (5 minutes, every guest)
- Greet in the local language and offer water.
- Show the room, the toilet and bathing area, where to put shoes, and where to put rubbish.
- Give the house rules: quiet times, meal times, no visitors in rooms, no leaving valuables out, no photographs of family without asking.
- Give the safety talk: where the first-aid box is, the fire exit, 112, and the emergency card.
- Explain the village rules: greet elders, dress modestly for a visit, ask before photographing, the sacred day or place if any.
- Ask about food needs and health needs.
- Ask: "What would make your stay better?"
Child safety and guests
Never leave guests alone with children and never leave children alone with guests. Never encourage guests to give money, sweets or gifts to children. Report anything that worries you about a guest to your elder, the police or Social Welfare. (Course rule; the numbers were not verified.)
What is CREMA?
A Community Resource Management Area (CREMA) is a way for a community to manage and benefit from natural resources on land outside protected reserves. The Wildlife Division began setting up CREMAs from 2000 to hand management and benefit to communities, with bye-laws. The Ministry of Lands and Natural Resources began consultation on a Legislative Instrument to put CREMAs into practice under the Wildlife Resources Management Act 2023 (Act 1115); whether that L.I. is in force was not verified, and a 2025 study found that governance capacity in many CREMAs is weak. No tourism-specific CREMA guideline was found.
The idea matters for tourism: if the community owns and protects the forest, beach or lake, then tourism income should help the community, not only one family.
Cape Three Points: a marine protected area (to check)
Hen Mpoano said the process for Ghana's first Marine Protected Area at Cape Three Points involved 21 communities, with designation expected in the first quarter of 2026. Whether it was inaugurated was not verified: ask the Wildlife Division or Hen Mpoano before you tell guests anything. Turtle patrols on a 23 km stretch (Cape Three Points, Beyin and Akwidaa) are run by the Ashanti Conservation Initiative.
How to share benefits fairly
A benefit-sharing plan in six steps (course method)
- Meet. Call a meeting with the chief or the committee, families, fishermen, women and youth.
- List who helps. Who owns the canoes? Who cooks? Who looks after the site? Who loses something (for example, a path used by guests)?
- Agree a community share. For example, a fixed part of each guest's payment goes into a village fund. The percentage is for the community to choose.
- Agree what the fund is for. Examples: school items, clinic supplies, sea-wall or path repair, a clean-up, youth training, a first-aid course.
- Write the rules. Who keeps the money? Who counts it? Who can ask to see it? Put the numbers on a notice board.
- Report every quarter. Say in public how much came in, how much was spent, and what was left.
Be careful of promises. Do not promise guests that "all the money goes to the village" unless it is true. Be honest about how the money is shared. Do not call the project "community-owned" if one person owns it.
Worked example: sharing one canoe trip (8 guests)
All amounts are examples, matching Unit 5. Guests pay 8 × 150 = GH¢1,200. The same day you pay costs of GH¢955: canoes 400, life jackets 165, guide 150, community fee 160, refreshments 80. What is left is 1,200 − 955 = GH¢245. The group agreed that 10% of the income goes to the village fund: 10% × 1,200 = GH¢120. The operator keeps 245 − 120 = GH¢125. Check: 955 + 120 + 125 = 1,200 ✓.
Worked example: costing a homestay night (2 guests)
All amounts are examples.
| Cost per night | Calculation | GH¢ |
|---|---|---|
| Laundry and cleaning | fixed | 15 |
| Breakfast | 2 × 25 | 50 |
| Dinner | 2 × 35 | 70 |
| Water and power | fixed | 10 |
| Total cost | 145 |
Set the price at GH¢220 per night (for the room, both guests). Community fund = 10% × 220 = GH¢22. Profit = 220 − 22 − 145 = GH¢53. Check: 145 + 22 + 53 = 220 ✓. If monthly fixed costs (bedding repairs, net, phone, sign) are GH¢300, break-even nights = 300 ÷ 53 = 5.66, so 6 nights a month. With 8 nights, the profit is 8 × 53 = GH¢424 and the village fund gets 8 × 22 = GH¢176. For comparison only: online room prices for budget places at Butre and Busua were about US$24 to $50 a night in agent snapshots, with no cedi rates, and breakfast at Akwidaa Inn was US$5.50. These are not rules: price by your own costs.
Share and cost
(a) A walking tour earns GH¢680 in a day. The group agreed a 12% village fund. How much goes to the fund and how much is left? (b) A homestay costs GH¢130 a night to run and charges GH¢200; the village fund gets 10% of the price. What is the profit a night? How many nights to cover GH¢240 of monthly fixed costs (round up)?
Quality visit and sharing plan
- Use the checklist to inspect a real or mock homestay room; list five fixes.
- Role-play the welcome talk with a classmate, including the village rules.
- Fill in a costing table for one homestay night.
- Draft a one-page benefit-sharing plan for a tour, with the six steps, the percentage and the use of the fund.
- Say how the plan will be reported to the village.
Community meeting plan
Ask an elder or committee member how decisions about money are made in your community. Write one page on how a village fund could be run fairly and who should be on the committee.
Check yourself
- Name three items on a good homestay checklist.
- What does CREMA stand for?
- In a benefit-sharing plan, why must the rules be written down and reported?
Unit 7 · Marketing, reviews, accessibility and your business
The best advertisement is a happy guest. The second best is a clear photo and an honest review.
Competency standard
| Learning outcome | Performance criteria — the trainee… |
|---|---|
| 7.1 Market a tour honestly | sets up WhatsApp Business and Google Business Profile with true information |
| 7.2 Earn and answer reviews | asks for reviews and replies calmly |
| 7.3 Include guests and guides with disabilities | names tasks and adjustments |
| 7.4 Plan a small business | chooses a location, an idea and a price |
Range. A solo guide or a small community tour group. Evidence. Profile pages; review replies; accessibility checklist; business plan.
Location settings that give good returns
- West Coast assets: Nzulezu, the forts at Axim, Dixcove, Butre and Princess Town, and surf schools at Busua
- Near accommodation: put your card at lodges, guesthouses and surf schools where guests ask what to do
- At the road junction or landing site where visitors arrive
- At a site gate (with permission), but never inside a place where selling is not allowed
- Online: a clear page that shows up when guests search "tour near Akwidaa"
Seven communities (Akwidaa, Axim, Busua, Butre, Cape Three Points, Dixcove and Miamia) received UNWTO tourism product training and marketing support in 2012, according to a report. In September 2026 the region was said to lack a tourist information centre, and many craft centres and eco-lodges were under-promoted. That is a gap you can fill. Road access to Cape Three Points was reported as poor in one personal blog; check the road before you sell a trip.
Business ideas and ingenuity
- Site or walking guide for forts, villages and Cape Three Points
- Boat or canoe trips with a licensed boatman and life jackets for all
- Homestay host with a local meal and an evening story
- Food and craft experiences: cooking class, batik, drumming, fishing village morning
- Booking partner for hotels and surf schools (commission rate not verified; agree in writing)
- Turtle-season night walks only with the Wildlife Division or community patrol permission
- Packages: a "two days on the Western coast" bundle linking a fort, a homestay and a canoe trip
- A free map and welcome card in three languages
Market yourself honestly
WhatsApp Business (course method)
- Install WhatsApp Business and create a business profile with your name, a description, hours and location. The app has a business profile and automatic greeting and away messages.
- Write a greeting message: "Akwaaba! Thank you for contacting [name]. Tell me your date, number of guests and what you love, and I will send a plan and price."
- Use quick replies for price, meeting place, what to bring.
- Make a catalogue of 3 to 5 tours with a photo, a short description and a price from.
- Reply within a few hours, and write "I will reply tomorrow" when you cannot.
Google Business Profile
- Claim or add your business; it is free.
- For tours with no fixed address, use a service-area or hybrid listing.
- Expect verification by postcard, phone, email or video call; a postcard can take about two weeks, and the exact method can vary.
- Use the same name, area and phone everywhere.
- Add photos you have the right to use, hours, services and a short description.
TripAdvisor
- Check if a listing already exists, then claim it as owner; claiming is free. You give your name, role and contact, and verify by phone or a card that is not charged. For a new listing use "List it now". Use identical name, address and phone on both platforms.
- Check the GTA route to appear in the Directory of Licensed Enterprises once you are licensed.
Honesty rules. Never claim a licence or a certificate you do not hold. A guest can ask whether a guide is registered with the GTA and see the licence. Use only photos you took or have permission to use. Do not promise a sight you cannot guarantee, such as turtles, whales or sunsets. Do not post people's faces without their permission.
Reviews: earn them, answer them
How to ask: at the end of a good tour, say: "If you enjoyed it, a short review on Google or TripAdvisor really helps us." Give the link by WhatsApp. Never pay for reviews or write your own.
How to answer a good review: thank the guest by name, mention one thing they enjoyed, and invite them back.
How to answer a bad review:
Reply to a bad review (course method)
- Wait one hour; do not reply angry.
- Thank the person and apologise for the problem.
- Say one clear fact or action: "We have changed the canoe check."
- Invite them to contact you directly.
- Do not argue, blame or name staff.
- Learn the lesson and record it.
Reply to a review
A guest wrote: "The guide was nice but the tour started 30 minutes late and the fort was closed." Write a calm, honest reply of three or four sentences, and one change you will make.
Accessibility and inclusion
Ghana's Persons with Disability Act 2006 (Act 715) protects people with disabilities; a report in 2025 said that, nearly 20 years on, many people with disabilities still suffered discrimination in access to public facilities. The Assemblies' disability share is said to be 5% from 2026 (not verified here); ask the Ahanta West Assembly or your district for help with training or equipment.
Guests. Ask before the tour, then adjust. Deaf visitors need information in sign language, written text or video; employing deaf guides and video tours with sign interpretation are cited as good practice. Blind visitors are helped by tactile models, braille and audio guides (a small 2018 study of three people). ISO 21902:2021 and UN Tourism guidelines set accessible-tourism standards. Accessibility at Ghanaian forts and boats was not verified: phone and ask.
- Ask what the guest needs before the tour
- Give a seat and shade at every stop; use a short, flat route
- Speak clearly, face the guest; give written key points; use pictures or signs
- Offer an arm, not a push; never lift a person without asking
- Check the toilet, step heights, ramps and boat entry in advance
- Do not take guests with limited mobility onto a boat unless it is safe and you have a plan
Guides and staff with disabilities. Walking and canoe guiding are physically demanding. These tasks suit many people: a visual tour led by a deaf guide, interpretation and storytelling, a crafts desk, a homestay host, cook, bookings and WhatsApp replies, social media, and map and sign design. Adjust: written scripts, sign interpreters, a sweep or helper for rough ground, rest breaks, and clear route cards. For training deaf guides, see the Sign Language and Assistive Technology course.
Licences: check before you charge
The GTA process on its website is: Register, then Inspection and Assessment (a team inspects and helps you get permits), then Licensing. Operating a tourism enterprise without a licence contravenes section 25(2) of Act 817, and the GTA said such places would be closed; in October 2023 the Western Regional Directorate closed facilities that had not registered or paid the 1% Tourism Levy. Tour and travel businesses fall under L.I. 2389 (2019), which includes a form for tour or site guides. Fees were not found. Ask the GTA Western Regional office (the head office number reported is 0302985069; confirm).
Safety first in business
Tourism businesses can fail because of one accident. Put the safety rules of Unit 3 into your price, your contract with boatmen and your marketing ("life jackets for everyone").
A one-page business plan
Plan your small tour business
- Idea: which tour or homestay?
- Guests: who will buy it and where do they stay?
- Place: where do you start and where do you advertise?
- Price: from your costing in Unit 5, with break-even guests.
- Partners: boatmen, cooks, village committee, with the share for each.
- Safety and licence: your life-jacket rule, emergency card, first-aid course and licence plan.
- Marketing: WhatsApp, Google, TripAdvisor, lodge cards, and one way to earn reviews.
- First month: three actions with dates.
Advertising sums
You spend GH¢60 on printing 200 cards and GH¢40 on phone data. 5 bookings come from the cards and each booking earns you a profit of GH¢68. (a) What did advertising cost? (b) What profit did the bookings bring? (c) What is the net gain after advertising? (d) What was the cost per booking?
Marketing and plan
- Draw your WhatsApp profile and catalogue on paper, or on the phone.
- Write a Google Business Profile description (50 words) with true facts.
- Reply to one good and one bad sample review.
- Make an accessibility checklist for one of your tours.
- Write a one-page business plan and present it for three minutes.
Visit and ask
Visit one lodge or guesthouse. Ask the manager what guests ask for most and whether they would sell your tour. Write down their answers and what you would change.
Check yourself
- Name two honesty rules for marketing a tour.
- Why should you reply calmly to a bad review?
- Give one adjustment for a guest who is deaf.
Glossary
| Term | Meaning |
|---|---|
| Competent / Not Yet Competent | The two possible results of a CBT assessment |
| Itinerary | A timed plan of where the tour goes and what happens at each stop |
| Site file | One page of checked facts, contacts and dangers for a place |
| Plan B | The back-up if rain, rough sea or a closure stops the tour |
| Interpretation | Explaining the meaning of a place with a theme and a story, not just facts |
| Documented / estimated / oral | Written record / number nobody can prove / told by elders |
| Sweep | The person who walks at the back and keeps the group together |
| Rip current | A strong narrow flow of water pulling away from the shore |
| Life jacket | A buoyant jacket worn by everyone on a boat |
| Fixed cost | A cost that does not change with the number of guests |
| Variable cost | A cost that grows with each guest |
| Margin | The extra you add to cost to get the price |
| Break-even | The number of guests at which income equals cost |
| CREMA | Community Resource Management Area: a community manages and benefits from natural resources |
| Village fund | A share of income set aside for the community |
| GTA | Ghana Tourism Authority, which registers and licenses tourism businesses |
| GMMB | Ghana Museums and Monuments Board, which looks after the forts and museums |
| GMA | Ghana Maritime Authority, which sets life-jacket and boat rules |
Logbook
Copy these pages into an exercise book. Your logbook is part of your assessment evidence.
- Unit 1: guest brief; itinerary; site file; plan B
- Unit 2: three-minute story script with documented, estimated or oral marked; elder interview
- Unit 3: tour risk check; lead-and-count record; canoe drill record; emergency card; incident log
- Unit 4: booking confirmation; complaint log with L-A-S-T; ethics rules sheet
- Unit 5: costing tables; break-even sums; price per guest
- Unit 6: homestay checklist result; benefit-sharing plan; homestay costing
- Unit 7: WhatsApp and Google profile drafts; review replies; accessibility checklist; business plan
- Every homework, dated
Self-check quiz
- Why do you ask a guest questions before you design a tour?
- How much extra time should you add for a group, and why?
- What does a site file contain?
- What is the difference between a documented fact, an estimate and an oral account?
- What should you say if you do not know an answer?
- In a rip current, what do you do first?
- Who must wear a life jacket on a canoe trip?
- What are the four steps of the complaint method?
- A tour has fixed costs of GH¢250 and variable costs of GH¢15 a guest. The price is GH¢68. How many guests are needed to break even?
- A tour costs GH¢500 and you want a 20% margin. What is the price?
- What is a CREMA?
- Name two honesty rules when you advertise a tour.
Further reading and sources
Best next reads: the GTA website pages on licensing; the GMMB site for each fort; NOAA's rip-current advice; the ASEAN Homestay Standard handbook; the UN Tourism accessibility guidelines; a first-aid course from the Ghana Red Cross or St John Ambulance.
What this module does not cover: the full GTA licensing steps, fees and the tourism levy (Level 3); company registration and bookkeeping (Level 3); a first-aid certificate; boat captain or boatman licensing; scuba or surf instruction; and any Ghana-specific official guide to interpreting slavery (none found).
Every source used in this manual is listed, with links, in the Teacher Copy.